In regards to #5, I would prefer that the business is not referred to as its acronym "TBG". In all agreements, the company is referred to as "TACIT" in short. Maybe replacing TBG with the word TACIT and then Business Group underneath would improve this design. I do like the font, colours and symmetry, as well as the appearance of the "green box".
Thanks for the super quick turnaround. Yes, entry #6 is much better in appearance, very clean and really emphasises the word TACIT. I do like the design.
I wonder if variances on font design would make further improvements to the "green box" thinking?
Thanks again for adapting the designs from my last comments. All Green box designs look very good. In order of font preference, #8 is my favourite, as it looks much more refined than your original design. This is now followed by #10, and maybe #7 is just a bit too blocky.
Now onto #11, #12 and #13. This is a very interesting concept, but the archs are used within the industry in other companies. I cannot have it looking too close to major players in the industry such as AAH pharmaceuticals and Alliance Boots. (the logos are easily found on the web)
#11 is the standout for these three designs, simply because it has a clear simple logo surrounded by the horizontal half arch. There are similar designs to this in the industry however.
#12 is a nice idea. But unfortunately the word TACIT looks like its split into TA and CIT. If there was a way to work around this, then the vertical arch is interesting.
#13 is very similar in colour to one of those companies I have mentioned above, and the arch is probably in the wrong place, and would be better suited in a similar design to #11.
Thanks so far, plenty of good logo designs from you.
Excellent idea. At this stage, this just falls behind your #11. But its so close, so will be pondering this over the next few days in regards to the order. We really like #21 as it has something unique working with the TACIT theme. Great concept of "the box and the thinking (circles) coming outside of it.
Thanks again. #22 is very good as well, but the solid colour on the sillouette of the brain (I am guessing that is it) makes the graphic look more like a car part or a bean. If the fill was transparent (or white), I think it could look more like the concept I think you are getting across.
That is so funny! I thought it looked like a bean, too. You are right in presuming it is a brain. I have made some adjustments. Thanks again for your suggestions.
#25 looks better than #22, but there is something that makes it look like a bean as well. Can this look more like a brain than a bean? And possibly more emphasis on the font type used on tacit, to make it look thicker and more definied?
#32 looks more complicated than the other brains. Maybe take the design of #22, keep it as is, apart from two tweaks. Instead of green colour filling the brain, make it white, and secondly maybe make the outline of the white brain look more like a brain (maybe this could be done with a few crease marks from the outline?)
Firstly, I think the font is great on all three designs, and both #34 and #35 have improved on #11 and #33. Very happy with all three of #34, #35 and #36.
I think you have done very well indeed.
Now its a choice of deciding the order of your current top three designs.
We thank you for these three submissions. Definitely like the definition and designs that all of your logos have. #71 does not grab our attention like the puzzle or the simple arch, as it looks similar to a sea shell. #70 looks a little complicated in comparison to the simplicity we liked in your other designs. #72 is our most preferred of these submissions, but it still falls behind your best two (in our opinion).
Thanks very much for your submissions. Hope our comments help!