What We Do
We sell decision making software to business analysts. Our biggest industries are oil&gas and pharmaceutical industries though we are not industry specific. The software can be used in any business that needs to make significant, material business decisions (e.g., financial services, consumer products, manufacturing, etc.).
Color Preferences
We’d like to move away from the red & yellow currently in use. We don’t want to dictate a color, but would like the colors to convey strength and stability--this is the premium, mature, industrial-strength solution in the category--but not completely staid or boring.
Our Ideas & Additional Information
Our only constraint on the logo design is we would like the new design to be an evolution from the old logo which we’ve attached. We refer to the image in the top, left of the logo as the “quads”. One way to achieve evolution would be to incorporate the quads or some form of the quads. The "new quads" don’t need to be the same size, relationship, or number of quads, they don't need to use the whole quad and the colors don’t need to gradate (in fact it is probably best if the colors don't gradate), etc.. There may be other ways to achieve evolution.
In the where will our logo be used response below, I checked signs since we will use it for a trade booth.