To me, the feel is more of a rescue service than dog care.. I think this is because of the silhouette chosen and the separated words. It doesn't have a playful feel to it, which at a minimum using a san-sarif font would help. I'd like to see a second draft, I think we could have something here. As mentioned in the main comments, please go ahead and combine super and star into one word. Perhaps using a star with more inside space (less pointy) and running "superstar" over the top star point. Definitely a more playful dog graphic is needed.