SunWatcherLogo Design Contest

Sole del Sol is an affordable and stylish brand for all things summer, from how you dress your feet to the type of outfit and headwear, all the way to the umbrella or towel you use to bask in the sun. These items are a resource and easy access for consumers within the grocery market industry.

Recognizing the need to expand beyond Summer products that are mostly “beach” related, we are shifting away from this brand toward a broader, outdoor recreational brand that will encompass a larger range of outdoor categories and products.

The product our updated brand will play in:
a.) resort/causal apparel (sundresses, jackets, t-shirts, vests, sweatshirts, gloves, socks, etc.) 
b.) Headwear (sunhats, visors, scarves, winter beanies – kids and adults)
c.) Beach chairs and folding sports chairs
d.) Beverage coolers
e.) adult and children footwear (watershoes, sandals, thong sandals, etc.)
f.) Beach towels and totes/bags
g) Camping accessories
h) Hiking/Trail accessories

New Name: SunWatcher

Brand Attributes:
Reliable, versatile, durable, quality, trendy, fun, adventurous, and stylish

Customers shopping within grocery stores.
Examples of retailers where brand will be distributed:
Publix
Kroger
Albertsons
Winn Dixie
Target
Walmart



Shopper Persona:
Men & Women
20-50 years old
Single and/or married
If married, 1-2 children
$30k to $250k+ household income
Engaging in the outdoors for social, relaxing, or physical activity
The outdoors is how they decompress from day-to-day life
Becoming or full fledge “Outdoor Enthusiast”/Always Planning the next adventure

NO CLIP or STOCK ART! Artwork needs to be 100% authentic.

ANY SUBMISSIONS PROVIDED THIS WAY WILL BE ELIMINATED.

Open to colors that can feed back into brand attributes and stand apart from colors used by competitors. Colors also need to relate back to the adventure-seeking nature of the brand.

NO CLIP or STOCK ART! Artwork needs to be 100% authentic.

ANY SUBMISSIONS PROVIDED THIS WAY WILL BE ELIMINATED.


Type of Design:

Ideal logo will have icon that symbolizes the adventure seeking nature of the brand.

Final product will be Icon incorporated with name but would like to have an option that the icon can stand-alone when featured on product or packaging.