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Sole del Sol is an affordable and stylish brand for all things summer, from how you dress your feet to the type of outfit and headwear, all the way to the umbrella or towel you use to bask in the sun. These items are a resource and easy access for consumers within the grocery market industry. Recognizing the need to expand beyond Summer products that are mostly “beach” related, we are shifting away from this brand toward a broader, outdoor recreational brand that will encompass a larger range of outdoor categories and products. The product our updated brand will play in: a.) resort/causal apparel (sundresses, jackets, t-shirts, vests, sweatshirts, gloves, socks, etc.)  b.) Headwear (sunhats, visors, scarves, winter beanies – kids and adults) c.) Beach chairs and folding sports chairs d.) Beverage coolers e.) adult and children footwear (watershoes, sandals, thong sandals, etc.) f.) Beach towels and totes/bags g) Camping accessories h) Hiking/Trail accessories New Name: SunWatcher Brand Attributes: Reliable, versatile, durable, quality, trendy, fun, adventurous, and stylish Customers shopping within grocery stores. Examples of retailers where brand will be distributed: Publix Kroger Albertsons Winn Dixie Target Walmart Shopper Persona: Men & Women 20-50 years old Single and/or married If married, 1-2 children $30k to $250k+ household income Engaging in the outdoors for social, relaxing, or physical activity The outdoors is how they decompress from day-to-day life Becoming or full fledge “Outdoor Enthusiast”/Always Planning the next adventure NO CLIP or STOCK ART! Artwork needs to be 100% authentic. ANY SUBMISSIONS PROVIDED THIS WAY WILL BE ELIMINATED.