Sunfire Resorts Logo Design Contest

Sunfire Resorts has selected their winning logo design.

For $300 they received 153 designs from 35 different designers from around the world.
Contest
Logo Design Brief Hide
primeluggage
United States

Slogan

Luxury Vacation Rentals

What We Do

Sells short-term luxury vacation rentals in the Florida panhandle - gulf coast area.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Professional
#2 - Luxury, High End
#3 - Beach

Our Target Audience:

Above average income, mostly families looking for a luxury vacation rental in the nw corner of Florida. Most of these people drive to the destination, so they come from areas in the southeast.

Color Preferences

Blue (darker) should be predominant color. I also like secondary colors being a goldish color or anything that compliments the blue.

Our Ideas and Additional Information:

I like the colors in a competitor of ours (oceanreefresorts.com)

Also like the logo of another competitor (http://www.southernresorts.com/)

Including a beach umbrella or adirondack chair or sea oats would be nice.

An overview of things in our area could be found at beachesofsouthwalton.com


Also like the winning logo in this contest (#22) (http://99designs.com/contests/4004)

Themes

Luxury
Refined
Secure
Complex
Colorful
Quiet
Expensive
Serious
Classic
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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