What We Do
The base idea is my blog about opiate dependence; including treatment options, the science of addiction, and the personality factors that contribute to addiction... I want to sell t-shirts and mugs; ideally two people wearing the shirts would see each other and recognize that they have opiate dependence in common, but other people would not know what is going on.
Top Three Things to Communicate
#1 - We are not alone-- there are many of us hidden in the shadows, so don't feel alone
#2 - We are successful people with a shitty disease, so don't feel ashamed
#3 - We are as 'recovered' as any 12-stepper!
Our Target Audience:
age 18-55; education from HS to college to professional school. male and female, US audience; risk-takers, people who used to party but now are happy to be out of that scene; people who tend to treat themselves medically; have little respect for drug laws, who tend to experiment with things... not religious, focus on more educated crowd.