Our Target Audience:
Small business owners
Aged between 25-40, they aspire to have successful businesses so they can do more pleasurable things in life. Like travel, adventure and parties on the beach.
They consider themselves a progressive bunch. If there is a way to do more with less, they are keen to explore it. They are not wealthy, but they do not consider themselves poor.
Typically university dropouts, they get their education from life, and they like to push the edge. I am focused on a non-academic market of go-getters.
Companies they would love are:
Apple - Google - Virgin - Wikipedia - Twitter - TED.com
Books they would love are:
The four hour work week - Tim Ferriss
The Game - Neil Strauss
Outliers - Malcolm Gladwell
They are into personal development, but reject the happy clappy Hype/Ra Ra scene.
They are skeptical, (as they have heard it all before) but open to more information before making a final decision.
An image that conveys ultraprofessionalism with a laid back feel. Not only do we not wear ties, we try and avoid wearing pants if we can help it.
The guy I know who does this best is Tim Ferriss. www.fourhourworkweek.com
Our Ideas and Additional Information:
This is totally just an idea... I am not attached to it and if someone want to do something else... great.
I was thinking Struggle Free Selling could be like a stamp. Slightly imperfect. Perhaps with a stamp border, perhaps not.
I like www.tribewanted.com both in the 'banksy' style grafitii overlay, and the imperfect TRIBE WANTED on the top left of the banner. I like how the Skype's logo jumps out at you. Vibrant.