We provide grass roots sales training and online multimedia that is proven to help small business owners and sales superstars boost their conversions with integrity, and style.
Industry
Media
Top Three Things to Communicate
#1 - Simple / less is more
#2 - Results / leading the pack
#3 - Fun / (far out, relax everyone. It's only sales!
Our Target Audience:
Small business owners
Start-up Entrepreneurs
Sales professionals
Aged between 25-40, they aspire to have successful businesses so they can do more pleasurable things in life. Like travel, adventure and parties on the beach.
They consider themselves a progressive bunch. If there is a way to do more with less, they are keen to explore it. They are not wealthy, but they do not consider themselves poor.
Typically university dropouts, they get their education from life, and they like to push the edge. I am focused on a non-academic market of go-getters.
Companies they would love are:
Apple - Google - Virgin - Wikipedia - Twitter - TED.com
Books they would love are:
The four hour work week - Tim Ferriss
The Game - Neil Strauss
Outliers - Malcolm Gladwell
They are into personal development, but reject the happy clappy Hype/Ra Ra scene.
They are skeptical, (as they have heard it all before) but open to more information before making a final decision.
An image that conveys ultraprofessionalism with a laid back feel. Not only do we not wear ties, we try and avoid wearing pants if we can help it.
The guy I know who does this best is Tim Ferriss. www.fourhourworkweek.com
Color Preferences
Rouge - 860027
Orange - E55D00
Purple - 4E225F
Gold - 605713
(I have seen these work well together - but I am totally open for innovation'
Our Ideas and Additional Information:
This is totally just an idea... I am not attached to it and if someone want to do something else... great.
I was thinking Struggle Free Selling could be like a stamp. Slightly imperfect. Perhaps with a stamp border, perhaps not.
I like www.tribewanted.com both in the 'banksy' style grafitii overlay, and the imperfect TRIBE WANTED on the top left of the banner. I like how the Skype's logo jumps out at you. Vibrant.
Themes
Colorful
Expensive
Playful
Modern
Raw
Adventure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I like the style of the 'stamp' like circle in No. 2... I think No. 1 is too 'clipart'. (no offense!) In No. 2, maybe the text is a little bland? Not sure I would highlight the STRUGGLE so much. Its a bit too... 'in your face'. We are not a 'pressure' sales company. We are cool hunny bunny. Like the Fonz! Yeah baby!
I don't know what Web 2.0 looks like, but I want people to feel like they have found a sales company that is not lame... Silicone Valley 'smart' meets Hollywood 'I don't need your money'
No. 6, No. 4 & No. 5 are all tied right now in my mind.
No.6 - Not a huge fan of the dollar sign, but the rest I digg - Especially the color difference in the font. The gray background feels a little... plain? I don't know if there is room to do a funky watermark like www.tribewanted.com
No. 5. I like the individuality it has, but possibly a little to 'soft'? If there was a way to make it a little more powerful. I like the changes in color in the font... and I like the inclusion of the tagline.
Based on feedback from a lot of friends... No. 7 is now the front runner, with a bullet! Reasons given were that it had more presence. Some variations on color would be good to see.
Something that may be interesting for some of you... I have decided to do a 30 country tour of the world blogging and vlogging about how to sell with style as I go.
Imagine sales training from the top of Machu Picchu, then from ice flats in Alaska, then on safari in Kenya...
Could it be possible to somehow include a 'global' feel? It may be a watermarked map of the world... or a globe... Just an idea.
Sale around the world! (I grew up on a yacht for 7 years so it has some significance - however no nautical themes please!)
I must say I think we have swung too far into the 'stamp' look. I guess I like the rough edges as a contrast, but when the whole logo is done like that it cheapens it, i think.
I am also now a huge fan of purple... I am not sure how that got started, but if anyone can come up with something 'out of the box' in the next 8 hours, that would rock.
IDENTITY had done a great job of delivering on my desire for -
"Hollywood cool meets silicone valley smart"
The barcode is great because it makes not mistake about what we are here to do. Sell. But its in the background. We are not screaming it. Its also got the laid back... 'we are relaxed because we are the best' kind of feel to it.
