Stepping Stones ProjectLogo Design Contest

Logo Design Contest
Contests / Stepping Stones Project

Stepping Stones Project has selected their winning logo design.

For $375 they received 102 designs from 13 different designers from around the world.
1st
#93

Withdrawn

4th
#102

Withdrawn

5th
#84

Withdrawn

6th
#71

Withdrawn

7th
#82

Withdrawn

9th
#72

Withdrawn

New
#101

Withdrawn

New
#100

Withdrawn

New
#99

Withdrawn

New
#98

Withdrawn

New
#97

Withdrawn

New
#96

Withdrawn

New
#95

Withdrawn

New
#94

Withdrawn

New
#92

Withdrawn

New
#91

Withdrawn

New
#90

Withdrawn

New
#89

Withdrawn

New
#88

Withdrawn

New
#87

Withdrawn

New
#86

Withdrawn

New
#85

Withdrawn

New
#83

Withdrawn

New
#81

Withdrawn

New
#80

Withdrawn

New
#79

Withdrawn

New
#74

Withdrawn

New
#73

Withdrawn

New
#70

Withdrawn

New
#67

Withdrawn

New
#48

Withdrawn

New
#47

Withdrawn

New
#46

Withdrawn

New
#23

Withdrawn

New
#22

Withdrawn

New
#21

Withdrawn

New
#20

Withdrawn

New
#19

Discussion

 
Client
JMHdezine - There is a lot I like about Entry #21. I like the subtle incorporation of the stone motif. I like the colors. I like the batik finish. One issue is that the blue makes it look like water, rather than a path. I thought it was water at first. Maybe it is?! But I think a winding path is more appropriate than a river. Can we use the blue for the sky and the brown for the path?

I also do like Entry #20. Love the texture on the stone actually. I don't love the shape of the footprint though. I think something like this would work better:

http://www.longislandpress.com/wp-content/uploads/2009/06/footprint-sand.jpg
12 years ago
 
Logo Designer
Thank you so much for the ranking and feedback. I will work on those changes and yes, it was water and I agree, a path would be better :) I will on the footprint as well.

Best Regards,
Faith
12 years ago
 
Client
Great! :)

-Jai

PS - Please be sure to leave the current version up so I can show other Board members the evolution.
12 years ago
 
Logo Designer
#22 and #23 a couple of color options on this one. I will work on the footprint as well. Please let me know if you would like to see something else on these.

Regard,
Faith
12 years ago
 
Client
Right now, yours are my favorite designs. Actually the one with the water still seems to work the best. The color pops and the shimmer on the water really works. A little gets lost, artistically, turning that water into solid ground. Not sure what to do about this.

I just came out of a Board meeting and a couple of the others still like the more literal stone with footprint design. I get the appeal, but am personally more drawn to the more interpretive logo. That said, please do submit an updated stone logo or two!
12 years ago
 
Client
Faith,

It looked like you recently added another version of the "path" logo, similar to #23, but then withdrew it. Hopefully, you are just putting some finishing touches on it and are going to resubmit because it looked great!

-Jai
12 years ago
 
Logo Designer
Hi Jai,

Sorry about that! Actually I re-uploaded entry #23 again by accident. I had intended to upload #48 so that is why I withdrew it :)

Regards, Faith
12 years ago
 
Client
Hi Faith,

Curious if you have any other variations to submit? Not necessary, but want to invite them. I love your style. Several of my fellow board members want something more recognizable though. Something earthy, maybe even aboriginal. Something that incorporates the stone motif more clearly. I think the footprint on the stone has been explored here. If you have a way of spicing it up even more, feel free. But I wonder if you have another creative interpretation in you? If so, I would love to see it! I plan on putting you back in the top 5 tomorrow morning because I want to get all of your designs. However, if you don't plan on submitting any more, please do let me know.

Thanks so much!!!
-Jai
12 years ago
 
Logo Designer
Hi Jai,

I will certainly try to come up with some other options for you :)

Regards,
Faith
12 years ago
 
Client
Great! Thanks!
12 years ago
 
Client
Faith,

Just had a great conversation with one of founding members of the organization. He agrees with me that your path design should be at the top of the pack. Rather than having you come up with something new, can you play around with a few more variations of this one?!

We both wanted to see what it would look like with a brown path and green hills. He also asked to see it with the slightest hint of sun shining from behind the hills.

-Jai
12 years ago
 
Client
PS - If you have already come up with an inspired and inspiring new design, I definitely want to see that too!
12 years ago
 
Logo Designer
Ok, great! I will work on variations of the path. I did submit #67 which was a take on an aboriginal design. Not sure if it is what you had in mind at all :)

Regards,
Faith
12 years ago
 
Client
Wow! You ARE good!

Love the new design. Love the watercolor look. Wonder if you could arrange the stones in either a spiral and/or a labyrinth pattern? Maybe a simpler version of this:

http://www.selfdiscoveryportal.com/3PSIgraphics/stone-labyrinth.jpg

12 years ago
 
Logo Designer
#70 How about something like this? :)
12 years ago
 
Client
Like the direction you have gone. Maybe just add a larger stone back into the center to give it some weight. And maybe have the outer stones start a little bigger and get smaller as they wind in.

Do keep in mind that I am aware that sometimes ideas sound good and then don't really work once attempted! :)

Heading into work so I will most likely be out of communication for a while...
12 years ago
 
Logo Designer
#71 with larger to smaller stones and a larger stone in the center.
12 years ago
 
Client
Thanks! Nice work. Love the new path image too!
12 years ago
 
Logo Designer
Thank you! #72 I tried to base on the idea of a cave painting, hope that comes across :) Please let me know if you would like to see anything else.

Regards,
Faith
12 years ago
 
Client
Super stoked on all of your work. I am going to do my best to advocate on your behalf with the rest of my team. I love everything you have come up with. #72 is just the frosting on the cake!

One tiny revision I would love to see - and again maybe this won't actually work in practice - is to have you add some blue sky at the very top of #73. So it's blue in the background and has some soft rays of light starting to peak out from behind the hills. I think the feel of morning about to break will have a more youth-centric feel than what to me looks more like a beautiful twilight sunset. See what you can do. I know I am asking a lot. I hope not too much!!!

-Jai
12 years ago
 
Logo Designer
Thank you so much! No, never too much :) I will work on that.

Regards,
Faith
12 years ago
 
Logo Designer
Hi Jai,

#74 Please let me know if this works the way you were thinking?

Regards,
Faith
12 years ago
 
Client
You amaze me. I am so appreciating working with you on this. Regardless of how this contest turns out, I definitely want to remain in contact for future design purposes. In addition to serving on the board of Stepping Stones, I also run my own tutoring company and I would love to work with you on a logo for that!

That said, I really like the sun with blue background. However, would it be possible to dial the sun beams back a little and allow for a bit more blue sky? I think just the suggestion of the sun starting to rise, as if it is just barely about to crack above the ridgeline, with a fresh clear blue sky behind it would be ideal. Think early morning. Crisp air. Clear sky. And the the first peak of sun appears.

-Jai
12 years ago
 
Client
Ok, I am getting carried away here, but you did say it was "never too much". :)

What about #70 only with that a large stone in the middle, as in #71, only in green and blue so it actually suggests the earth?

And if you still have anything left in you after that(!), here is one more: #67 only with a flame or small fire in the center. When groups gather in our org, we sit in circles around a candle, or when we are outdoors around a fire. It is an ancient tradition. One of the oldest! This would bring in some really powerful symbolism to what at first I just saw as rings of stones. It could represent the three generations sitting around the fire together, for example. Not sure how you will pull it off, but so far you haven't disappointed so far!

Wishing you all the best!!!
Jai

PS - If the path logo doesn't end up getting chosen, I think I want to use it for my tutoring business! Check it out! www.lifeworkslearningcenter.com

12 years ago
 
Logo Designer
#79, #80, #81 How's these work? :)
12 years ago
 
Logo Designer
#82 Hopefully this is better? :)

Regards,
Faith
12 years ago
 
Client
My thoughts:

I would like to have #81 & #81 sort of combined such that all three colors (green, brown and blue) are used, one for each ring. Maybe you can try making the inner ring on #80 brown and the inner ring on #81 blue, and see how that works. Have the word "project" coordinate with the inner ring, which now represents the youth to me. :)

Also, and this may be taking the symbolism too far, we typically start with 8 youth in a group. Wonder if you could make the inner ring work with 8 stones, without it losing its organic feel?

Ok, now for the fire. The actual flame is elegant looking and the little sticks are adorable(!), but they make it feel off-center to me. And, the perspective is head-on, while the ring is - again, in my mind - an above view. Hard to imagine what it would look like, but the closest I could come up with was something in the spirit of one of these (the first two images in the third row stand out to me, perhaps with less white space in the center):

http://image.shutterstock.com/display_pic_with_logo/138202/138202,1225895308,1/stock-vector-vector-tribal-tattoo-set-sun-flame-designs-20029858.jpg

Please know I am not meaning to suggest incorporating these in in a literal way. More just trying to give you a sense of a possible direction to go. I knew this was going to be an issue but couldn't come up with any ideas about how to approach it before.

Oh, and for #79, I actually liked it with half the stones brown. I was wanting you to change just the innermost stone to blue with some green splotches to suggest the earth from a great distance, kind of like:

http://www.desktopwallpaperhd.com/th/9/1384.jpg

Only more subtle. Leave the shape of the stone as is. Don't try to represent continents or anything. Just blue with some touches of green. :)

Wonder if that might work in #71 as well?

OK, no more! I just keep having all these creative explosions and can't help myself.

Warm regards,
Jai

PS - The people in the "footprint on the stone" camp have all commented on #72 now. Here is one comment: "Having seen the new ones, I have changed my vote. 72 is quite simple and beautiful. Color is nice as well. "

You're competing against yourself now!
12 years ago
 
Client
And I only just saw #82! You've nailed it!!!!!!!!!!!
12 years ago
 
Client
Faith,

Wanted to let you know it looks like we are going to be ending the contest early so we can just work with you. It is not completely official yet - still need to get the okay from the whole team - but you have been working so hard that I wanted to try to take some of the pressure off. It may take a little while to reach everyone and then I have to go into work again, but I will let you know as soon as I do!

Super stoked to be working with you!

Jai
12 years ago
 
Logo Designer
Oh, thank you Jai, that would be wonderful! :) Here's another idea #83 with flames also emulated the sun and 8 brown stones. Please let me know what you think?

Regards,
Faith
12 years ago
 
Logo Designer
#84 with the blue-green center stone. We'll have to get you a union card for the graphic designer's union! :)
12 years ago
 
Client
Faith,

This went out about an hour ago:

"Hi Everyone,

"I have a looked over the sight and discussed with Jai the favorites voted on. At this point it seem one designer JMH... is producing the graphics that seem to resonate with everyone. For some it is the foot prints, for others the path, and for other the concentric stones.

"As such, my vote is we choose this designer as the winner and then more patiently discuss the attributes of design as it relates to our SSP Vision."

Love #84. That is EXACTLY what I was imagining.

I really like the flame design too, but wonder if you can make it smaller so we can still have three rings of stones? Later in the same email as above it reads:

"My current favorite, from the JHMdezine is #67 as it suggests community. We know that this coming of age time does see the individual but also deeply relies on layers of the village."

I agree. I think the three concentric rings really make it. An easy variation might be to place the new earth-stone at the center of that.

I will be in touch!!!
Jai

PS - Get me that union card!! ;)

12 years ago
 
Logo Designer
#85, #86 a couple color options with the earth stone in the center.

I will work on the flame version as well as getting you that card, lol!

Thank you so much for everything!

Regards,
Faith
12 years ago
 
Client
Faith,

It's official. We are going with you! Now we just need to decide which of your many amazing designs to use. It is actually looking like #67 may be the one after all! This is from a former group leader. She got the symbolism immediately! Check it out:

"Hi Jai!
I just looked at the logos, I must say that I really like entry #67…! I like all the ones in the series that are similar to it.. but I especially like this one because it reminds me of a smaller group of girls, represented by the inner circle surrounded by larger circles that support the group, such as the parents, the elders and mentors, and all the stepping stones community, etc..."

Not sure how this works now that the contest is over. How do we handle revisions with you?

BTW, Congratulations!!! You totally deserved this one!!!

Jai
12 years ago
 
Client
Actually, just read in the FAQs that we can still receive revisions during the judging phase. :)
12 years ago
 
Logo Designer
Hi Jai,

Awesome! Yes, we can still work on tweaking the logo during judging, so please let me know if there is something else you would like to see? :)

Regards,
Faith
12 years ago
 
Client
Great! Here are my latest thoughts. :)

What about making the center rock red and orange, basically like you did with the "earth" rock? Just bring in the suggestion of fire through color.

Also, would love to see what it looks like if the innermost ring of stones is blue. I would say use #67 as the starting point for these revisions.

Thank you!!!
-Jai
12 years ago
 
Logo Designer
Thanks Jai, I will work on those :)
12 years ago
 
Client
Great! Maybe add a little yellow in there too with the red and orange. :)

Hope you are having a creative, inspired day!
12 years ago
 
Logo Designer
Hi Jai,

#89 with the new fire stone. Let me know if there is anything else or if this needs some improvement? :)

Regards,
Faith
12 years ago
 
Logo Designer
Hi Jai,

I appologize, I did not see your comment about adding yellow until after I submitted 89 so here is #90 with some yellow added.

Regards,
Faith
12 years ago
 
Client
Thanks Faith.

Can you make the fire stone a little smaller?

Also the blue a little darker - to balance out with the green more.

And can you submit one exactly like #67 only with a blue inner ring?

This means a lot to me and a lot of other people. So thank you for taking such care and working with me in this way.

With Gratitude,
Jai
12 years ago
 
Logo Designer
Oh, my pleasure! :) #91, #92 Let me know if these need any more adjustments.
12 years ago
 
Client
FAITH!

YOU ARE THE BEST EVER!!!

I think one of these may be the one! Can you just re-upload #67. It is somehow smaller that the others.

Happy!!!
Jai
12 years ago
 
Logo Designer
Yes, I had enlarged the others as I went along. Here's #93 which is 67 larger.

Actually, you're the best ever! It has been wonderful working with you! It's so nice when a contest holder is involved and contributes ideas and suggestions and acknowledges how hard the designers work. It is very much appreciated!!

Regards,
Faith
12 years ago
 
Client
Thanks Faith! Looking forward to future collaborations already!

Want to request one more grouping of revisions, just to be sure we have the right one:

- I would like to see #92 with a green inner ring of stones.

- I would like to see #93 with a wine colored stone. Here is a rough idea of the color I am imagining:

http://images2.layoutsparks.com/1/189529/colour-wine-mauve-design.jpg

What I am going for is not too different from what you already have in there. It just brings out the purple-red a bit. (Actually, it is kind of along the lines of the big toe in #76. Not quite as dark though.)

- I would also like to see #93 with ALL of the brown replaced with that same new wine color.

- Finally, one person mentioned that it is important to consider what a design will look like in black and white. Can you do #93 in grey scale?

As always: Thank you, thank you, thank you! :)

Jai

PS - One of my other team members asked where you are working from? Looks like you are an hour ahead. His guess was Colorado. I say Arizona or New Mexico. Are we close?
12 years ago
 
Client
PPS - The above should read: "I would like to see #93 with a wine colored CENTER stone." :)
12 years ago
 
Logo Designer
Ok, I think I got them all. Entries 94 - 98 :)
12 years ago
 
Client
Awesome! Thanks Faith!!!

I just looked to see if I could increase the prize money on this contest and that option no longer exists! Going to do it anyway on my own. You have gone way above and beyond the call of duty here. Seriously grateful.

As we hone in on a final design some people have started asking about adding a tag line, such as:

"Mentoring Youth"
or
"Mentoring Youth in Self Discovery"

People are also debating which variation they like best. The Earthstone in the middle? The firestone? Etc.

This internal debate might take a little while, so if you don't hear from me for a bit that's why. Actually, if you have a creative idea on how to incorporate one of the above tag lines into the design, please go for it! (Just add it to #93, as it has the simplest color scheme.) Personally, I think it will be too much, but it would help a lot in the debate to have something to actually look at!

Your biggest fan,
Jai
12 years ago
 
Logo Designer
OMG, that is very sweet! I am going to write about you in the forum so other designers know that there are wonderful contest holders out there to work with and hopefully will be lucky enough to be able to work with one in the future. Like I said, you are rare! :)

And sure, I can add the tagline(s)!
12 years ago
 
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