Steel Toad Logo Design Contest

Steel Toad has selected their winning logo design.

For $675 they received 169 designs from 31 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
steeltoad.io
Canada

Slogan

Software Solutions

What We Do

We provide custom software development services for medium to large enterprises with a sufficient budget to outsource software development projects.

Industry

Technology

Top Three Things to Communicate

#1 - Technical Competence
#2 - Innovation
#3 - Creativity

Our Target Audience:

Directors of IT overseeing technical projects in alignment with their organizational goals.
Most likely 27-50 years old.
Likely male, though not necessarily.
High income, highly tech competent.

Preferably works for a company with strong ethics in sustainability or social welfare.
Prefers innovative solutions.
Professional.
Creative.

Color Preferences

#aeea00 - most preferred
#e4ff54
#79b700

Colors above are from: https://material.io/tools/color/#!/?view.left=0&view.right=0&primary.color=AEEA00

grays to near black

Our Ideas and Additional Information:

Polygon composite of geometric toad
Toad made of steel
Origami toad

Slogan does not need to be included

Some notes on toads:

They have a serious and determined demeanor about them and possess a ability to move forward despite obstacles.

They have a more squat posture than frogs and are much less agile. Their front arms bow out widely.

3D designs preferred, partially rotated and from a low perspective generally portrays the energy we were intending but we've seen 2D ones that also work.

Themes

Modern
Refined
Masculine
Simple
Colorful
Necessity

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

Entries
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