What We Do
We are an online newspaper, in the process of rethinking and relaunching our website. www.star-telegram.com. We cover the Dallas/Fort Worth area.
Top Three Things to Communicate
#1 - That we are an electronic news company, not dead wood, newsprint
#2 - Credibility. The biggest legacy our print product can offer is its credibility
#3 - Sophistication.
Our Target Audience:
Our current demographic skews this way:
62% male; 81% of our users are 35 and older; 61% have income of $60k or better; 66% have at least and undergraduate degree.
To expand our reach, we'd like to attract a younger audience.
Blue -- we're a news company. Trust. Knowledge.
Grey -- Neutrality, uncommitted.
Our Ideas and Additional Information:
We're interested in the logo containing some kind of image so that it can be used as the favicon.
Would the It's presence of some kind of newspaper icon build credibility and ties to our past, or would the presence indicate that we're quickly becoming antiquated?