Star-Telegram Logo Design Contest

Star-Telegram has selected their winning logo design.

For $250 they received 71 designs from 22 different designers from around the world.
Contest
Logo Design Brief Hide

What We Do

We are an online newspaper, in the process of rethinking and relaunching our website. www.star-telegram.com. We cover the Dallas/Fort Worth area.

Industry

Internet

Top Three Things to Communicate

#1 - That we are an electronic news company, not dead wood, newsprint
#2 - Credibility. The biggest legacy our print product can offer is its credibility
#3 - Sophistication.

Our Target Audience:

Our current demographic skews this way:
62% male; 81% of our users are 35 and older; 61% have income of $60k or better; 66% have at least and undergraduate degree.
To expand our reach, we'd like to attract a younger audience.

Color Preferences

Blue -- we're a news company. Trust. Knowledge.
Grey -- Neutrality, uncommitted.

Our Ideas and Additional Information:

We're interested in the logo containing some kind of image so that it can be used as the favicon.
Would the It's presence of some kind of newspaper icon build credibility and ties to our past, or would the presence indicate that we're quickly becoming antiquated?

Themes

Modern
Simple

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Mare
Serbia
Any feedback?
13 years ago
I like what I see so far, but I'd like to see something besides a star. Or a more modern take on the star.
I really like the stuff I've seen on the objectgraph contest. especially the clever icons.
13 years ago
Mare
Serbia
Thx, it means a lot for us.
Cheers
13 years ago
Thank you.
13 years ago
Mare
Serbia
If you want, you can leave individual feedback when you click on the design.
13 years ago
LOVE the idea of the star in an rss icon
13 years ago
wolv
Indonesia
congrats Extra!!
12 years ago
roktiv
Ukraine
good idea Extrajocker! ExraWin! ExtraCongrats!
12 years ago