What We Do
This is a logo for a product. The product is a web survey builder platform specialized for conducting personal and household travel surveys. The purpose of household travel surveys are to collect information about the daily travels of individuals, including time, location, means of travel as well as the traveler's demographic.
Color Preferences
Blue, Grey, Orange, Yellow, Purple
Note: The University of Toronto style guides outlines a colour pallet as part of U of T's visual identity. Primary colour is Pantone 655 with Secondary colours – Pantone 122, 186, 633, 412 and Accent colours Pantone - 7453, 422, 692, 7492. However, these colour pallets should be regarded as suggestions in your design and not hard requirements.
Our Ideas & Additional Information
Professional, Clear, Simple