Speaking BooksLogo Design Contest

Giving Voice to Health Messages /Communicating to Low literacy communities

The Speaking Book provides an innovative, interactive and influential alternative to patient education. Through the medium of a hard-covered, 16 page book with an accompanying 16 button audio track, the Speaking Book literally talks to the reader in their own language about vital health issues, so that the information is always, seen, read, hard and understood.

Green
Blue

We have an existing logo that can be viewed on our website
www.speakingbooks.com
We like certain elements in that a book with a sound box is illustrated. We also like that it identifies our name Speaking Books
We also like that it is contained in a box
we dont like the colors
we dont like that nowhere does it indicate the book has sound
our clients are sophisticated and the logo needs to be much slicker and reflect that we are social entrepreneurs
Also I think something more imaginative can be created with the text: Speaking Books more like a word mark.


GLOBAL ILLITERACY

Organizations and businesses focused on social development struggle to reach their target audiences due to incredibly high illiteracy rates around the world. Approximately 785 million adults worldwide are illiterate, translating into one in every five humans on the planet, with either no or just basic reading skills. Although 98% of illiterate people are concentrated in three key areas, South and West Asia, Sub-Saharan Africa, and the Arab States, developed nations are also facing a growing illiteracy problem. In the U.S. for example, over 93 million people have basic or below basic literacy skills.

Current tools used by institutions to communicate with poor communities include: community workers armed with flip charts, mass media campaigns including television, radio, and internet communication, pamphlets and booklets, mid-media including local theater performance, community gatherings, water-side chats, etc. Yet the fundamental challenges persist: lack of staff, information overload and little retention with no “leave behind”, information creep, technology is expensive, and most importantly illiteracy prevents comprehension of many communication tools. Although the most cost-efficient means of educating people today is through written pamphlets and brochures, experts are now seeing the ineffectiveness of these tools due to global illiteracy.

SPEAKING BOOKS OVERVIEW

In order to address the communication challenge, SPEAKING BOOKS has created a revolutionary tool, the “speaking book” which delivers information to low literacy communities in a relevant, meaningful, and educational way. SPEAKING BOOKS works with an array of customers to develop a hardcover, laminated, 16-page book accompanied by celebrity audio recordings that delivers socially beneficial messages. By distributing tools that allow users to see, hear, and understand simultaneously, companies and organizations can be more confident that their messages will be retained.


CLIENT BREAKDOWN

MISSION STATEMENT

“SPEAKING BOOKS will be the premier publisher and distributor of audible communication tools. We are dedicated to bridging the gap between institutions and illiterate communities so that knowledge can be delivered in the most meaningful and socially impactful way. We commit to making speaking books available on as many subjects, in as many languages, and to as many communities as possible to improve the lives of all those that the speaking books touch.”

AWARENESS

SPEAKING BOOKS is starting to gain recognition in health oriented circles. The company has been successful with pharmaceutical companies and is starting to get traction with aid agencies, where most recently USAID featured SPEAKING BOOKS as a valuable tool for organizations applying for grants to consider. SPEAKING BOOKS has also received a great deal of positive press publicity from all over the world and has been awarded eleven times for its innovative product and impact on health care education. Most recently SPEAKING BOOKS received the Technology in Government Award (TIGA) by the United Nations Economic Commissions for Africa and Government of Finland for patient education and development in Africa.

POSITIONING

Currently, SPEAKING BOOKS is positioned as a health education tool; however, health education is not the only critical aspect of development as numerous organizations and businesses are working to improve society and alleviate poverty around the world by focusing on education, economic development, job training, security, infrastructure, etc. This presents a tremendous opportunity for SPEAKING BOOKS as books can be developed across all educational areas. The brand needs to be developed broadly enough to attract other organizations and businesses; apart from health education oriented one. It is critical to ensure that SPEAKING BOOKS is seen as a socially entrepreneurial company, not a cause marketing campaign.

The recommended positioning statement for SPEAKING BOOKS is:
For socially driven organizations(audience) who want to deliver critical information to hard to reach, illiterate audiences (compelling reason to act), SPEAKING BOOKS (brand name) is the premier publisher and distributor of high quality audio books that bridge the communication gap between organizations and illiterate communities because the end users will see, hear, and understand critical information through simple messages, colorful locally inspired artwork, and local celebrity voice recordings communicating the messages (reason why).

GOALS & OBJECTIVES

SPEAKING BOOKS wants to develop a strong brand and messaging in order generate awareness and attract more customers in key industries and organizations focused on solving social and economic issues around the world. In the long-term the goal is to become the premier publisher and distributor of innovative communication tools to reach the unreachable communities across the world in order to empower, educate, and improve the lives of people around the world.