Southern Cross Memorabilia Logo Design Contest

Southern Cross Memorabilia has selected their winning logo design.

For $250 they received 77 designs from 15 different designers from around the world.
Contest
Logo Design Brief Hide
brindaldo
Australia

What We Do

We are an Australian company that sell framed memorabilia and collectables across all categories including sports, music, film and television etc...

Industry

Retail

Top Three Things to Communicate

#1 - High Quality
#2 - Prestige
#3 - Trustworthy

Our Target Audience:

Due to the nature of our products, we sell to a very wide demographic. That said, we are targetting the online market so the age-group would assumably be younger.

Color Preferences

Firstly, we want you to use creative licence and be adventurous and experimental. Colours can be changed easier than design.
Given that, we have had a few thoughts.
We want to enforce the Australian nature of the company.
Therefore Australian colours could work well. Possibly green & gold.
Also, given the southern cross (star formation) sitting in the sky and on the Australian flag - maybe a blue - either light or dark.
Given this, we would love to see other concepts and designs based on entirely different ideas.

Our Ideas and Additional Information:

The logo must incorporate the use of the southern cross (star formation). That is fundamental. Beyond this, be creative.

Themes

Simple
Bright
Loud
Luxury
Modern
Refined
Exotic
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

nlack
United States
#1 and #2 are too busy, #3 too religious (I see the cross and walk the other way) - None suggest even remotely what it is.
Your logo should reflect the star pattern without religious implication... If you had only sports stuff, I would have thought of a shooting ball of one kind or another (i.e. shooting star) through the constellation

Perhaps the "memorabilia" could be on a piece of paper looking like a star's autograph

(not sure why I am even commenting, but I saw this and was bored... so those are my unsolicited opinions)
12 years ago
brindaldo
Australia
Thanks for your input. I appreciate anything that is on offer.
I do agree that #3 is too religious. I would still really like to see a crest-like logo as it implies authenticity.
Still, bring on the creativity guys.
12 years ago
brindaldo
Australia
Hi guys. I appreciate your work thus far. However, no submissions have been made in the last few days. We are still very much actively seeking your input on this matter. I would very much like to see a crest-like logo that appears as a stamp of authenticity. That aside, be creative and explore the point. Thanks.
12 years ago
brindaldo
Australia
Thanks for your latest submissions. I do like the 3D-ness of them and the use of colour and the star taking form in the "o" in cross. Love the creativity.
12 years ago
bluejet
Australia
Good work Mick,
no matter what I've come up with this one,
none are good enough to enter in hope of beating yours.
12 years ago
brindaldo
Australia
Just quickly wanted to thank everyone for their latest submissions. We are making some great progress. Keep it up.
12 years ago
brindaldo
Australia
I have just extended this for another 2 days. I would love to see some further developments on the existing designs and some more designs possibly from other designers. At the moment, its mainly 2 designers at the top. I'd like to see more.

Bluejet, id like to see #30 developed into something in the format of #6 - with the circle at the start and then the text repeated in a horizontal style. Same goes for your design #31. Chances are these logos will be used on Ebay atleast a bit so they need to fit into a horizontal style bar without a huge amount of negative space.

Charcoal, I'm loving your designs and the slickness of them. That said, same goes with my comments with Bluejet. Id like to see #24 done maybe without the circle in the background. Keep the font and the use of the SC into the "O", but maybe flatten it out a bit more horizontal - maybe have southern and cross together on 2 lines and then memorabilia in larger font following... hard to explain...

southern
memorabilia
cross

like above but without the gap between southern n cross.

malaeus, #34 is quite nice but really needs more development. I'm not sure what to suggest for this.

saturninus, #25 and #27 both have good qualities and they are along the lines of what I thought I was looking for. They are both quite comicish though which is not really what I was going for.

Well hope these comments help you guys out. Thanks for all your submissions. To those who I rejected, your designs just simply were too far from what I was looking for. Feel free to reconsider my desires and resubmit.

Look forward to see your new submissions.
12 years ago
brindaldo
Australia
yesk, wow. I really like your submissions #36 and #37. However, a few issues. Firstly it's "SCM" not "SMC". Secondly, the Southern Cross is squashed and unrecognisable. This needs to be visible and in the correct format otherwise it means nothing. I love your use of green and gold and the font used around the circle. Something just isn't right about the middle bit where the SMC is. Experiment with this part.
Thanks
12 years ago
bluejet
Australia
you've got nice balls Mick :)
12 years ago
charcoal
New Zealand
And yours are polishing up very nicely too!
12 years ago
brindaldo
Australia
loving the latest submissions guys. especially loving #1 #2 #3 and #4 respectively. I love the clean simplicity of #1 and #2 and the 3d effect of #3 and #4.
the gold gradient is definately working to great a gold rather than a yellow. not sure if im liking the font on #3 and #4.
12 years ago