Soleil Logo Design Contest

Soleil has selected their winning logo design.

For $350 they received 139 designs from 33 different designers from around the world.
Contest
Logo Design Brief Hide
brandmanager
United States

What We Do

Soleil Heaters - Producing of a line of economy-priced electric personal / space heaters for home and office.

Industry

Retail

Top Three Things to Communicate

#1 - Warmth
#2 - Energy
#3 - Trust

Our Target Audience:

Housewares, Home appliance, 60% women, low to middle income.

Color Preferences

Warm or neutral colors - stay away from cool colors.

Our Ideas and Additional Information:

Must work on retail packaging that will be predominantly yellow, orange and red.

Themes

Necessity
Modern
Refined
Commonplace
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
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10th

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Prefers others.
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Discussion

Discussion

brandmanager
United States
Overall the designers are off to a good start. The "bug" has less importance to me than the wordmark. The primary usage is on packaging so light wispy type probably will not work. The current ranking of the top 8 does not rule out script type, I would put the top 8 about even right now.

12 years ago
brandmanager
United States
Might be helpful to see some of the logos reversed from a yellow/orange background as well as white, since the logo will need to be used both ways. I'm not opposed to a container of some sort.
12 years ago
brandmanager
United States
I'm very happy with the logos that are being created. I will rank them each day to assist the designers in zeroing in on a direction.

I should have mentioned this before, but HEAT and WARMTH are POSITIVES, FLAME and FIRE is a BIG NEGATIVE in the heater biz. Every year a few unfortunate people get space heaters too close to combustibles and it ends up tragically.

I would stay away from symbols which look like a flame. Sun-like symbols are okay, as are more abstract ones. Rays, ray-like structures which symbolize radiating heat are okay.

21, 22, and 23 have a nice type treatment, but I would say the bug looks too much like a flame to be a finalist.
12 years ago
Sparkhaven
United Kingdom
[Removed by Admin. Please read the designer code of conduct before posting]
12 years ago
brandmanager
United States
Thank you all for the new submissions. There are some really nice designs in the mix. It will be tough to choose a finalist from all the good ones here.

One thing I thought worth mentioning: please don't make your logos too small in the provided frame. It makes it difficult to compare them on equal footing if one fills the frame nicely and the others are little bitty ones. I know it should not make a difference, since they enlarge when you mouse over, but maybe on a subconscious level it puts that design at a slight disadvantage.

Thanks!
12 years ago
Paull Petterson
Slovakia
Wow, seeing all the submissions, I must say it's a one of the highest level contests, so far! Congrats to all participants (even though some of them unintentionally remind me British Petrol corporate identity :) )
12 years ago
bluejet
Australia
nice stuff here,
I can see more than 5 designs would be great for the company.
well done people!
12 years ago
brandmanager
United States
To all the designers, you are making it very tough on me. The work being produced is exceptional. I have been in the business for over 25 years and I've seen some good and lots of bad work, and I have to say this is a very, very talented group here.


12 years ago
nejikun
Philippines
@IDEAZDEN

Just to let you know that one of your entry already exist, please check..

http://www.crederity.com/

12 years ago
brandmanager
United States
Thank you to all who participated! The quality far exceeded my expectations.

With all the exceptional entries, it may take us a couple of days to decide the winner, but we will post it as soon as we decide.

The winning logo will be featured on packages sold in the US.
12 years ago
IdeazDen
India
sparkhaven missed by a whisker
12 years ago