Snowscan Logo Design Contest

Snowscan has selected their winning logo design.

For $350 they received 574 designs from 57 different designers from around the world.
Contest
Logo Design Brief
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snowscan
Denmark

Slogan

Fotograf Peter Hestbæk

What We Do

Photographer - weddings, portraits, kids, babies, families etc.

Industry

Service Industries

Top Three Things to Communicate

#1 - Modern photography style
#2 - Young and casual, but also very professional
#3 - Timeless

Our Target Audience:

Engaged couples seeking a wedding photographer, high-end clientele for family/kids/baby and general portraits.

Color Preferences

I would like to see grey, blue and white, but please feel free to try out other colours...
Perhaps orange, grey and white.

Our Ideas and Additional Information:

Please see my web site www.snowscan.dk to get a feel for my pictures and photography style.
The current logo is an icon from istock.com and I have no special relation to that icon, other than it kind of resembles a lens/camera - this "camera" or "picture" concept could be used in the new logo... should be very abstract but easy to decifer
The current icon that is present has too much of a "clipart" feel and isn't custom enough, though as a concept it is fine.
It is important that the logo is simple. It should not include a camera but rather the concept of a camera (like the current logo)

Although "snow" is part of the name I do not want it to be referenced in the logo - snowscan is just a name

I need the logo for a black/dark background (for the website) and white background (for print).

Themes

Simple
Elegant
Subtle
Quiet
Luxury
Expensive
Playful
Refined
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Discussion

Discussion

snowscan
Denmark
Although "snow" is part of the name I do not want it to be referenced in the logo - snowscan is just a name
13 years ago
snowscan
Denmark
Hi all,

I have just seen the designs of carrion here:
http://logotournament.com/logodesigners/carrion

Just to get you on track a lot of what I see on this page is what I like in a logo:
- clear icon, not too detailed
- clear modern font which sits well with the icon
- web 2.0 (at least that is how I see it)

I hope it helps

Thanks for your effort!

Peter
13 years ago
Mare
Serbia
Hmm.. so you want snow in the logo?
13 years ago
snowscan
Denmark
Hi Mare,

No I do not want snow in the logo just "Snowscan". The icon should be something which abstractly relates me to the photography business. Like an apperture, shutter, picture, digital image file, etc.
Modern and stylish
13 years ago
Mare
Serbia
OK Thx for the feedback!
13 years ago