Smart, Successful Women Own Real EstateLogo Design Contest

Logo Design Contest
Contests / Smart, Successful Women Own Real Estate

Smart, Successful Women Own Real Estate has selected their winning logo design.

For $275 they received 114 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Real estate website focused on women - the fastest growing segment of home buyers.
Industry
Real Estate
Color Preferences
The site is going to be a hot pink and lime green (with white and lighter shades of those colors). Other colors can be added, but it will need to fit into that existing color scheme.
Our Ideas & Additional Information
I like the idea of it feeling A LITTLE BIT 50s or 60s retro - but only a hint of that, not full-on retro or throwback.
Themes
Feminine
Simple
Colorful
Modern
Refined

Entries

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Discussion

 
Client
I really like the feel of #6, #20 and #22 but feel like they need more whimsy, more femininity, but in a young, flirty way. Think Sex and the City, Manolo Blahniks, Pam Am (the new show - for a little bit of retro feeling - just a touch).

#2 and #1 designs - I like the idea of a feminine figure or silhouette but it needs to be less identifiable (race, ethnicity, features) and more iconic.

#8 and #9 designs - way too mumsy. Needs to evoke more of the single gal - independent, flirty, etc. - less soccer mom.

12 years ago
 
Client
For DesignBeeCreative: I like the colors - very much on the right track. I like the feel of your typefaces, too, but lean more toward the ones in #21 and #22 (want to avoid it getting to close to feeling like any Lucida font).
12 years ago
 
Client
I like the FEEL (don't want an exact copy) of the feminine figures on this site: www.highheeledhomeowners.com - it's a friend's site and the figures are clean, feminine, flirty. I don't want mine to be a copy OR look as much like they belong on a fashion site, but I do like the FEEL of them, if that's helpful at all.

12 years ago
 
Client
I am loving some of these with the feminine silhouette! I love the idea that they look like they're "shopping" (but for a house) - like #31 holding a key and #29.

I think #28 is really interesting - I just feel like it's missing something and I can't put my finger on it. (The version in #32 I think is just too dark. Perhaps it feels a little too masculine?

I also like the ideas in #42 (#53 is just too dark, as well) - I think perhaps if the hearts were a little more modern looking (just a thought - not definitely sure it would be necessary).

#51 I think you're on the right track, but I think she's too identifiable. Less features, more silhouette would be better, I think, and perhaps less shapely?
12 years ago
 
Logo Designer
Dear Contest Holder,

Please reference individual feedback in each designers private submission area. This section is for general comments only.

Thank you!

12 years ago
 
Client
My apologies - I didn't know! Thank you for the direction!
12 years ago
 
LogoTournament Staff
Client was very sick for a few days - now back. Extended.
12 years ago
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