slICE guardLogo Design Contest

The solution to safety and comfort

The brand is an ice hockey protective neck and wrist guard shirt that uses cut resistant material in the wrist and neck areas to help prevent lacerations. It is essentially a long sleeve turtleneck with Kevlar material in those two areas. It is worn by hockey players of all ages (youth through professional), that is differentiated from its peers with a magnetic adhesion point on the side of the neck, and is fully customizable in sizing, color, and branding.

Blacks, whites and greys, pop of blue

Simple, emphasis on the "ICE" in the world slice, as it combines the word "slice" which is the injury we are trying to prevent, and "ice" which of course is an integral part of ice hockey as a sport.