slICE guard
The brand is an ice hockey protective neck and wrist guard shirt that uses cut resistant material in the wrist and neck areas to help prevent lacerations. It is essentially a long sleeve turtleneck with Kevlar material in those two areas. It is worn by hockey players of all ages (youth through professional), that is differentiated from its peers with a magnetic adhesion point on the side of the neck, and is fully customizable in sizing, color, and branding.