What We Do
We are an online skateboard shop in Australia. We offer savings on quality skateboards and longboards by shipping directly from the warehouse.
Top Three Things to Communicate
#1 - Our boards are great quality even though the prices are low
#2 - You get better value buying from us because we ship direct from the warehouse.
#3 - You can trust us.
Our Target Audience:
Skateboard buyers in Australia. More male than female. Teen skateboarders and older. Also, many of our customers are mid-twenties to forties getting into longboards as well as parents buying gifts for their kids. Big-brand name skateboards in Australia are very expensive, so our boards are appealing to customers that are looking for a quality product without the heavy price tag that comes with a big name brand (i.e. Mazda versus BMW). Our longboards are particularly popular.
I am really open to suggestions here. The words that leap out at me from the colour association list are: Trustworthy, Unique, Energy, Youth and Passion. The logo will be going on a white background at the top of an ecommerce shopping cart which is white with grey/black menu bars and text. So I guess there's not really many colours to avoid and the opportunity is there for a striking colourful logo.
Our Ideas and Additional Information:
You can see our existing site at http://www.skateboardexpress.com.au
I would like to see ideas for slogans if possible. Slogans that reflect the core themes of "saving money on quality skateboards" "buying direct from the factory is the way to go", "changing the way you buy skateboards" etc. The slogan can be cheeky, sporty, funny.
We are rebuilding the site using ecommerce shopping cart software with a template that has a white background and grey/black menu bars and text. There will be images and shopping cart info for six boards in the middle of the home page and shopping category/information boxes down the left and right side of the home page.