I have chosen “Silvershift” as a name for my new consulting and legal services entity. 10+ years ago, I remember a marketing consultant advising a company I represented to change its name to “Redshift” (after the concept in astronomy – analogous to the Doppler effect, but for light waves rather than sound waves). That name would have been laughable for that company, and the CEO and I have occasionally joked about that incident. However, the name always stuck w/me, and I always thought one could design a really cool, animated logo for a company named that. Also, I thought the $100k my client spent on a name chosen by the consultant apparently by throwing a dart @ a board shouldn’t go to waste! In trying to name my practice, I thought of just jobbing the “redshift” name, but that seemed unoriginal and, indeed, there already are multiple Redshifts out there in the consulting world. So, I came up w/”Silvershift,” which, I think, connotes activity and movement like Redshift, but also connotes quality, purity, wealth, power and maturity. This is what my logo should be about.
Explanation of Red Shift
http://planetfacts.org/redshift/
Logos I like:
http://www.redshiftint.com/
Sprint
I envision the logo to look like when you win solitiare on the computer - the cards jumping kind of like dominoes in rapid motoin.