Shenandoah Ridge Apartments Logo Design Contest

Shenandoah Ridge Apartments has selected their winning logo design.

For $575 they received 94 designs from 19 different designers from around the world.
Contest
Logo Design Brief Hide
Mike Ballard
United States

What We Do

This is a 200 Unit Apartment Community in Fort Worth Texas

Industry

Real Estate

Top Three Things to Communicate

#1 - Security
#2 - Tranquility
#3 - Affordability

Our Target Audience:

Individuals and Families looking for safe and affordable housing. Primarily blue collar low to middle income

Color Preferences

Grey, Black, Brown, Blue

Our Ideas and Additional Information:

The attached files can be used for guidance on color scheme that is preferable and level of abstraction that is acceptable. Shenandoah is synonymous with Bucolic and pastoral settings so pulling on that thread would be interesting. The current name of the project is Serrano Ranch, so there are already some architectural markings that fit with the more pastoral theme.

Themes

Subtle

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Print
Signs

Entries
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Discussion

Discussion

Mike Ballard
United States
After seeing these logos, I do believe they would all benefit from a little more color. Some green and brown options would help.
4 years ago
Mike Ballard
United States
Also, it is imperative that the name Shenandoah Ridge is very prominent. This community is on a road with about 20 other communities and the sign is a little challenged as it is on a curve in the road that requires more concentration from drivers and cuts down on the visibility a bit. The easier to read the better.
4 years ago