Hi Mark this has been a Fun contest that I have learn from you notice I have not made a submit lately I was out researching vodka off line and on line looking at 100s of vodka and what mad ethe good branding one catch my eye. I did this because it seem everyone on here just copy who you put in the top 5 (hint so the ones you see ot think you might go with dont put it in 1st lol that way everyone dont just copy and they have to think of something to help you in branding shakers) ok So Far this is what I notice the top box shape is not the direction I will go with theres to many vodka out here that have that look and shape in there branding like your top 5 now its says SMIOFF, SOBIESKI, STOLICHNAYA, SANT PETERSBURG or RUSKOVA here
some vodka ref. you you that I have research so you can see what I mean ..so that why I went with this shape a classic but trendy diamond shape still keeping some of the feel of your old label ,which I agree looks a lil old fashion ...with a more trendy but classic look as the diamond shap it puts your Shakers brand right in the pocket.As you said you have little brand identity or personality. And going with shape and look that reminds you of another brand will not help :). Heres some ref. jpegs you can look at I know you know these brands but Im just putting them in here to refresh you.
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SMIROFF
http://www.jokesy.com/images/extra-uses-for-vodka1.jpghttp://stormgrounds.com/media/smirnoff-vodka.jpgSOBIESKI
http://epicurious.blogs.com/photos/uncategorized/2007/10/21/sobieski_vodka.jpgSTOLICHNAYA
http://files.coloribus.com/files/paedia/print/part_19/190330/preview_600_838.jpgSant_Petersburg
http://img.alibaba.com/photo/104817710/Sant_Petersburg_vodka.jpgRUSKOVA
http://www.drinkhacker.com/wp-content/uploads/2008/10/ruskova-vodka1.jpg=====================================================
OK thanks mark this have been a great contest these will be my last submits because I have researched all I can and if you dont see my vision then theres no more I can do good luck and your Branding ...dave
(This comment references Entry #1199)