What We Do

WHO WE ARE:
The Sexual Health Clinic (SHC) is a multidisciplinary clinic comprised of urologists, gynecologists, physician assistants, nurses, and sexual health counsellors. SHC offers individualized patient care through a combination of both in-person and virtual appointments.

SHC is a part of Princess Margaret Cancer Centre. Princess Margaret is Canada’s premier cancer hospital; is one of the top 5 Cancer Centres in the world and is a leader in research and treatment of oncology patients.

WHAT WE DO:
The clinic assists patients /couples attain optimal sexual function and intimacy after treatment for cancer.
The clinic is inclusive and supports diversity.

LOCATION:
Head office: Princess Margaret Cancer Centre in Toronto, Ontario, Canada

TARGET AUDIENCE:
Primary: Patients treated for cancer at Princess Margaret Cancer Centre
Secondary: Romantic partners of primary audience

TONE:
We are:
Leaders in our field, Experienced, Science-based, Trustworthy, Confident, Dependable, Strong, Supportive, Empathetic, Approachable, Semi-Corporate, a Leader, an Authority (but not authoritarian), Established
Diversity, Equity, and Inclusion

We are NOT: soft, gentle, bohemian, hippie, alternative medicine,

CREATIVE CONSIDERATIONS:
• Preferred colours: same family - or coordinate with UHN (pantone: ) See attached.
• Simple, modern, clean lines, sans serif font, typography based, solid non-gradient colours, easy to reproduce in black and white
• No overt sexual, couples or intimate imagery
• Avoid: Red, Pastels, overly decorative imagery, serif fonts

Industry

Color Preferences

Blue, Beige and White - Matching the colours of the Cancer Centre's Logo. See https://www.uhn.ca/PrincessMargaret

Our Ideas and Additional Information:

see attachment