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WHO WE ARE: The Sexual Health Clinic (SHC) is a multidisciplinary clinic comprised of urologists, gynecologists, physician assistants, nurses, and sexual health counsellors. SHC offers individualized patient care through a combination of both in-person and virtual appointments. SHC is a part of Princess Margaret Cancer Centre. Princess Margaret is Canada’s premier cancer hospital; is one of the top 5 Cancer Centres in the world and is a leader in research and treatment of oncology patients. WHAT WE DO: The clinic assists patients /couples attain optimal sexual function and intimacy after treatment for cancer. The clinic is inclusive and supports diversity. LOCATION: Head office: Princess Margaret Cancer Centre in Toronto, Ontario, Canada TARGET AUDIENCE: Primary: Patients treated for cancer at Princess Margaret Cancer Centre Secondary: Romantic partners of primary audience TONE: We are: Leaders in our field, Experienced, Science-based, Trustworthy, Confident, Dependable, Strong, Supportive, Empathetic, Approachable, Semi-Corporate, a Leader, an Authority (but not authoritarian), Established Diversity, Equity, and Inclusion We are NOT: soft, gentle, bohemian, hippie, alternative medicine, CREATIVE CONSIDERATIONS: • Preferred colours: same family - or coordinate with UHN (pantone: ) See attached. • Simple, modern, clean lines, sans serif font, typography based, solid non-gradient colours, easy to reproduce in black and white • No overt sexual, couples or intimate imagery • Avoid: Red, Pastels, overly decorative imagery, serif fonts

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