Seven Oaks Hospice CareLogo Design Contest

Really like the direction you're taking. Please read the public comment for our take on overall direction.

Specific feedback on the designs:

1. The rounded leaf doesn't bring to mind an oak leaf in our mind, even though it is very close to an actual oak leaf we found through Google Image search. We'd like to see a "pointier" leaf treatment in the design. In absence of that, we prefer the current leaf treatment in #1 over the other leaf treatment (even though it doesn't look anything like an oak life)
2. In #4 and other similar treatments, the stylized tree treatment looks like a vase when it's at the beginning of the design, so we prefer it in the middle. Can we also try a brown color for the stylized element instead of the blue to possibly highlight the "tree" vs. "vase of flowers" image?
3. We'd like to see a version of the design with a more literal old-growth silhouetted oak tree (almost like a stick of broccoli standing on end) vs. the current stylized element, although would like to continue forward with the stylized element as well
4. We'd like to see versions with the slogan and w/o the slogan. As stated in the public comment, we haven't yet seen a treatment we like, but we're still hoping it can work. If not, we'll move forward without. We'll likely make that decision after the next round of ideas.
5. Like the spacing of "Hospice Care" in #11 vs. the more compact spacing in #12
6. Really like the font selection for "Seven Oaks" - feminine and elegant
7. Removed #15 because we need the name fully spelled out. Thanks for the idea though.

If you can incorporate this feedback into additional versions of your logos #1 and #11, that would be great. Note that not all comments pertain to both logos - for example, we wouldn't want a tree treatment in #1 as that is not it's current direction...looking forward to the next round

Hello, thank you so much for the great feedback. I took your direction and entered 4 new designs; #25, #26, #27 and #28. Please let me know if you would like to see any further variations. I put your slogan in some for a visual. Please let me know if you would like it removed.

Thanks again,
Stephanie

Did you want brown added to entry #22?

Hi Stephanie,

Thanks for all the revision, here's the feedback:

For #25:
- Can we try a version of the tree in the green instead of the mustard?
- Can you try a version with the slogan as an arc above the tree? Maybe a version with the slogan below the mark as well. This logo version is so simple that we think the slogan might work better here than in the other versions that have more visuals going on

For #28:
- Can we see a version without the slogan
- Is there a way to separate the trees so there are individual and distinct vs. layered. We understand this would likely push the element on top of the "S" and "K" instead of being nestled between the two letters.

For #2:
- don't see a need for any changes. Didn't particularly like the brown, and now that we've seen it, like the continuity that the blue "tree" brings to the table in this version. With the different leaf treatment, it looks very fluid and consistent, and almost has a fountain-like effect.

I provided the revisions and added one more option with entry #30. Please feel free to eliminate any old logos I submitted; as I know it tends to get confusing. Thank you.

Stephanie,

Thanks again for the continuing refinement. #1 and #22 are still leading the way. Personally like #40 alot, but not resonating with the owner. Can you make a version of #40 without the slogan? Liked #34 alot, but the owner is not biting on the literal translation of seven trees, so it's on the margin.

I think that's it in terms of feedback on the logo directions at this point, we really like the two original concepts you came up with.

Thanks again for the feedback. I revised #40 without the slogan and gave you another option #55 with a single leaf.