We like the font used in #34-37, and we also like how the two words are side by side. However, we'd like to see the word SECURE in all caps, with the dots in between the ackronym being smaller than the size of the letters themselves (so the dots are not overbearing). We'd also like to see the word "S.E.C.U.R.E." in the gold/orange tone, while the word "coaching" (in all lower case, and somewhat stretched a bit, with character spacing) is in the navy blue color. This is because "S.E.C.U.R.E." is an ackronym that most people will not immediately know, until they read/learn more. But we want the word, "coaching" to stand out and be more pronounced, since this is the crux of the business. Secure is essentially an adjective, but we do not want "coaching" to be lost, but rather a promiment piece of the logo. Finally, we will not be using either the "grounded guidance" tagline (at least not incoporated into the logo), nor the secure ackronym/mission statement...this logo will be purely the "button" / image to the left, with the two words "S.E.C.U.R.E. coaching" at the right. We love the button in #23 et. al., and we also like the modern look & feel of the font in #s 34-37. We are interested to see what others come up with.
Let's try this a couple of different ways - either the word "secure" or "coaching" is modern font, while the other one is more hand-written / scripty (but not to the point that it isn't clean, legible script that can also be embroidered or read from far away, etc.) Just some kind of contrast in the type of font between the first and second words. Please bear in mind, again, that "secure" is already pronounced because it's an all-caps ackronym, whereas "coaching" needs to stand out in order to quickly and easily illustrate that it is the star of the logo; the business is built around this alone. Does that make sense?
Thank you,
Charles (and Kelley)