Second Nature Wellness Consulting LLCLogo Design Contest

Logo Design Contest
Contests / Second Nature Wellness Consulting LLC

Second Nature Wellness Consulting LLC has selected their winning logo design.

For $375 they received 159 designs from 37 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Creating Sustainable Healthy Habits
What We Do
Provides wellness consulting and training services to individuals and businesses.
Industry
Medical
Color Preferences
Main colors to incorporate include:
Green - nature, healing,
Orange - energy

Other colors to consider with light strokes:
Purple
Blue
Gray
Our Ideas & Additional Information
Persona: Magician (See the Hero and the Outlaw for description of persona's)
Customer Voice: Caring, compassionate, instructional
Key Word: Transformation

Themes to incorporate:
Inspirational
Sense of accomplishment
Passion burning from within
Active feeling
Mind, body, & spirit/soul (but not in 60's psychedelic way)

Things not to include:
No magic hat or magic wand
No cursive text/writing
No all lower case letters

Entries

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Discussion

 
I'm looking forward to see what designs this group can develop to bring life to the company name. A few additional thoughts to keep in mind when working on the designs.

Long company name, but would like to see different treatments with names. Would like to see the LLC portion minimized if possible.

Prefer not to utilize the seated, cross-legged human as a design element as it is overused when it comes to the wellness arena.

Some of the brand logos that I see are simple, elegant, yet powerful include: Acura, Northwest Airlines, Arc Teryx, G3 or Geniune Guide Gear, Ironman, Polar (heart rate equipment), and even FedEx. Any second or third level design elements are appreciated.

See how you can communicate the inner sense of achievement and accomplishment. Good luck with this challenge and I look forward to providing additional input along the way.
-Brian
13 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion .
13 years ago
 
Thanks for the feedback suggestions. Eagerly awaiting the first concepts to help provide more direction. Show me what is possible with some out of the box thinking.

Cheers,
Brian
13 years ago
 
For trademark purposes, use the full name in the logo rather than the short hand for the word second. Keep the river of ideas flowing.

Thanks,
Brian
13 years ago
 
Additional info for the contest brief. I make mention to the Magician Persona from the book, "The Hero and the Outlaw". Here are a couple of details from that book.

Magician Motto = "Make it Happen"
Magician Goal = "Make dreams come true"
Levels for the Magician: Moving from vision to manifestation by helping people through transformation and experience flow.

Ultimately, I want clients (individuals and companies) to experience a transformation with their health and wellness in order to achieve a higher level of satisfaction in life.

Hope that helps to bring the visual element alive.

Thanks,
Brian
13 years ago
 
All great concepts. I appreciate the breadth of design elements to review. You're making it tough (in a good way) to make selections. Keep up the great work.

Thanks,
Brian
13 years ago
 
LogoTournament Staff
Admin Note: Contest Extended. Client would appreciate more entries if possible - also many entries came in last minute.
13 years ago
 
Designers;

Additional imagery considerations: mountains (e.g. successful summit); medals (e.g. finish line of running race); fire (e.g. from the passion burning from inside).

All great ideas. I appreciate the time and energy you have put forth for my design. Please don't withdraw designs due to the time extension. This was requested when the submission number was low and was not sure if additional concepts would be provided. (Talk about learning patience - for me.) I am still considering all designs and want to evaluate all elements.

Thanks,
Brian
13 years ago
 
Designers,

Thank you for all your wonderful concepts. You all have amazing talents and I appreciate your willingness to put forth so many variations. The process helped to really narrow down what I was hoping to communicate visually to clients.

Thanks again for helping to bring things to life.

Cheers,
Brian
13 years ago
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