What We Do
I am a health and fitness coach, mainly targeting male clients in the 35+ age range.
Top Three Things to Communicate
#1 - Health/vitality/strength (but not hardcore/aggressive images like fierce animals, growling weightlifers,etc)
#2 - Authority
#3 - Community
Our Target Audience:
My target clients are men over 35, Seattle/Pacific NW area (although I will offer online consulting). Income is mid to high. Looking for some "family appeal" as I will also be offering family-oriented health and fitness advice.Education college+. Interests will be fitness, nutrition, outdoor recreation.
Grey, blue, green (but I will entertain any color scheme)
Our Ideas and Additional Information:
I had thought about playing on the primal/paleo theme by using a gorilla as a "mascot", but I also don't want it to come across as brutish (or too cartoony, for hat matter). Maybe a mastodon/mammoth? That's been used before, but I would still consider it if it were incorporated well. Something recognizable that could be used for branding in and of itself, aside from it being part of the logo. Options are good.
ADDED: Would need to be a design that could be arranged horizontally as well as vertically