Seattle Primal Health Logo Design Contest

Seattle Primal Health has selected their winning logo design.

For $275 they received 84 designs from 9 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Robb_SPH
United States

Slogan

Be Better.

What We Do

I am a health and fitness coach, mainly targeting male clients in the 35+ age range.

Industry

Sport

Top Three Things to Communicate

#1 - Health/vitality/strength (but not hardcore/aggressive images like fierce animals, growling weightlifers,etc)
#2 - Authority
#3 - Community

Our Target Audience:

My target clients are men over 35, Seattle/Pacific NW area (although I will offer online consulting). Income is mid to high. Looking for some "family appeal" as I will also be offering family-oriented health and fitness advice.Education college+. Interests will be fitness, nutrition, outdoor recreation.

Color Preferences

Grey, blue, green (but I will entertain any color scheme)

Our Ideas and Additional Information:

I had thought about playing on the primal/paleo theme by using a gorilla as a "mascot", but I also don't want it to come across as brutish (or too cartoony, for hat matter). Maybe a mastodon/mammoth? That's been used before, but I would still consider it if it were incorporated well. Something recognizable that could be used for branding in and of itself, aside from it being part of the logo. Options are good.

ADDED: Would need to be a design that could be arranged horizontally as well as vertically

Themes

Adventure
Masculine
Simple
Colorful
Necessity
Modern
Raw

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

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