Scarbrough Paving, LLC Logo Design Contest

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Scarbrough Paving, LLC has selected their winning logo design.

For $475 they received 393 designs from 37 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
SJassenmurphy
United States

Slogan

Asphalt Contractors

What We Do

The intent is to build brand recognition which shows affiliation with another company (FS Scarbrough, LCC Civil Contractors) while providing enough variation in the branding so that the brand is seen to represent a different company. The target audience is; public works agencies for cities in and around Atlanta, Georgia department of transportation, large general contractors, large property managers, potential employees, and site and civil contractors of medium and large size.

Industry

Construction

Color Preferences

Blue to match the parent company blue.
Black and or gray related to pavement and gray of the parent company logo.
Department of Transportation yellow-gold like the paving stripe color

Our Ideas and Additional Information:

Scarbrough Paving, LLC is a separate company but it is 51% female owned and the owner is also a part owner in F.S. Scarbrough, LLC - Civil Contractors. We want the new logo to relate in some ways to the existing logo developed for FS Scarbrough. We would like to consider at least one version where we re-use the round part of the FS Scarbrough logo with new verbiage and add a dashed yellow strip through the "S" in the center of the circle representing paving striping. In this version the round portion remains on left and the right will have the word "Scarbrough" on the top and "Paving" on the bottom of the line. Maybe with "Paving" in some more freestyle font. Replace Civil Contractors with Paving Contractors in the circle. Replace F.S. Scarbrough, LLC with Scarbrough Paving, LLC. But don't let this be the only focus. Open to new ideas as well. Important to note that this logo will go on clothing, hats, safety vests, print media, social media, letter head, etc. Must translate well from small to large size. Colors should relate in some way but divergence to use some black and not match exactly is fine.

Themes

Feminine
Simple
Necessity
Modern
Refined
Secure

Style Inspiration

Entries
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Discussion

Discussion

SJassenmurphy
United States
For more on our company look us up on on line and at Lined In and Facebook. https://www.fsscarbrough.com/ https://www.facebook.com/fsscarbrough https://www.linkedin.com/company/fsscarbrough
11 months ago
SJassenmurphy
United States
11 months ago
SJassenmurphy
United States
Asphalt, Roads, Concrete, Pavement, Striping, Curbing, Concrete Pavers, all in a days work.
11 months ago
SJassenmurphy
United States
Quite a few entries already, thanks everyone. Don't stop. One comment that would apply to many of these, try changing the font of "PAVING LLC" to something "looser" more close to cursive text.
11 months ago
SJassenmurphy
United States
When thinking about this logo think about something that would be recognizable (but not necessarily legible) from 50 yards away if it was painted on a piece of large construction equipment. So when someone drives past a construction site and sees this logo they instantly recognize it as ours. It could be that just part of the logo provides for this and the letters are less important at a distance.
11 months ago
SJassenmurphy
United States
Thank you everyone for these entries so far. I appreciate the risk you all take as creatives. Some are really heading in the right direction. No one has quite nailed it yet, but there are some fairly good ones moving to the top. Have a good Friday Night, I will check back in tomorrow.
11 months ago
SJassenmurphy
United States
One of the things we seem to keep going to are the logos where the circle is to the left and text to the right. We prefer this as it relates to our previously established parent company logo. Please consider focusing on those options. Thanks.
11 months ago
SJassenmurphy
United States
If I did not get a chance to personal respond to all your entries, I apologize. Some great entries so far, several really coming a lot closer. If we have commented, please try to give us another version if you have time. Thank you to everyone who has been putting time into our tournament.
11 months ago
SJassenmurphy
United States
One more comment for this afternoon. We seem to really like the logos which have some sort of yellow/orange striping referencing street striping. If you have a logo without this try to come up with a version that does. Another comment. The owner's first name is Amanda, so the "A" in SC(A)RBROUGH being highlighted or somehow emphasized could be a cool design feature to consider. Thanks
11 months ago
SJassenmurphy
United States
Thanks everyone, sorry for the delay over the weekend. Owners will review tomorrow morning and I will provide more feedback. Thanks.
11 months ago
SJassenmurphy
United States
Greetings contestants. We appreciate all the entries. I will meet with the owners in the morning to select finalists. Thanks for all the hard work.
11 months ago
SJassenmurphy
United States
For sourcing the correct yellow/orange color please use this as an example: https://www.myperfectcolor.com/paint/75178-ral-1023-traffic-yellow-paint
11 months ago
SJassenmurphy
United States
Good evening all. Unfortunately I was sick today with stomach flu. I am meeting with the owners tomorrow to discuss the final few logos and to request any final feedback. Thank you for your patience.
11 months ago
SJassenmurphy
United States
Good Afternoon. I hope to have final comments this afternoon from the owners.
11 months ago
SJassenmurphy
United States
Thank you all designers. We narrowed down to two which we have commented on for some last revisions. We will select the winner shortly. Again, thank you to every creative who participated. I know your time is valuable. Good luck on your future logo tournaments.
11 months ago