Scarbrough Paving, LLCLogo Design Contest

Asphalt Contractors

The intent is to build brand recognition which shows affiliation with another company (FS Scarbrough, LCC Civil Contractors) while providing enough variation in the branding so that the brand is seen to represent a different company. The target audience is; public works agencies for cities in and around Atlanta, Georgia department of transportation, large general contractors, large property managers, potential employees, and site and civil contractors of medium and large size.

Blue to match the parent company blue.
Black and or gray related to pavement and gray of the parent company logo.
Department of Transportation yellow-gold like the paving stripe color

Scarbrough Paving, LLC is a separate company but it is 51% female owned and the owner is also a part owner in F.S. Scarbrough, LLC - Civil Contractors. We want the new logo to relate in some ways to the existing logo developed for FS Scarbrough. We would like to consider at least one version where we re-use the round part of the FS Scarbrough logo with new verbiage and add a dashed yellow strip through the "S" in the center of the circle representing paving striping. In this version the round portion remains on left and the right will have the word "Scarbrough" on the top and "Paving" on the bottom of the line. Maybe with "Paving" in some more freestyle font. Replace Civil Contractors with Paving Contractors in the circle. Replace F.S. Scarbrough, LLC with Scarbrough Paving, LLC. But don't let this be the only focus. Open to new ideas as well. Important to note that this logo will go on clothing, hats, safety vests, print media, social media, letter head, etc. Must translate well from small to large size. Colors should relate in some way but divergence to use some black and not match exactly is fine.