Scarbrough Paving, LLC
The intent is to build brand recognition which shows affiliation with another company (FS Scarbrough, LCC Civil Contractors) while providing enough variation in the branding so that the brand is seen to represent a different company. The target audience is; public works agencies for cities in and around Atlanta, Georgia department of transportation, large general contractors, large property managers, potential employees, and site and civil contractors of medium and large size.