Save PassLogo Design Contest

Logo Design Contest
Contests / Save Pass

Save Pass has selected their winning logo design.

For $300 they received 79 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
‘SavePass’ is a key tag product that gives holders access to discounts at there favourite stores, destinations, and websites. It also aims to helps business advertise by giving our members discounts and offers.
Industry
Internet
Color Preferences
I would like to see green and blue.
I like the Save to be green and the Pass to be blue.
Also color effects, eg a lighter green to a darker green.

Greens I like:
http://www.performance-forum.com/members/media/bp_u.gif

Blues I like:
http://userstyles.org/style_screenshots/4330_after.png
Our Ideas & Additional Information
Site: www.savepass.com

Logo will be used on a KEY TAG product that goes on peoples key chains. This means the logo can not have to much going on, as it must be readable and recognizable. Also will be used on website, window signs, and advertising materials.

I am interested in using the S as a $ symbol of some type.
It would be great if this '$' could be also used as an icon or image by it self in advertising. Must be unique and identifiable.

Imagery is savings. So $$$$
But also there is a small aspect of the 'pass' being a pathway for customers to save and for businesses to profit.

Professional look and readability of the image are very important. Logo must be eye catching, fresh and clean.

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Discussion

 
Client
If possible it would be good if the symbol or icon could be integrated into the text.
For example this would work best for #4 currently as it is very readable and could be used in place of the 'S' in 'Save'.

Also I am looking for the colors similar to those in #4 #3 #5.
14 years ago
 
Client
When using the design on a small key chain it is important to have to text large as possible.
For this reason when a symbol or icon is incorporated into the image it works better.
If an icon or image is included outside the text, the end text will be much smaller on the key tag.
14 years ago
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