I've illustrated this salmon with one thing in mind. To capture the essense that you are looking for in the logo - teh struggle for the salmon to reach that final resting pool, the strength needed to fight rapids, currents, predators. I've used a style which shows the maximum with the least line work.
I've colored the tail fin red as a highlight to make the logo dynamic and eye catching.
The first version has water - the second version is just the salmon.
Echoing the horizontal lines of a TV screen these salmon are racing along and creating an S shape. The pattern created is very dynamic and could be nicely animated for your promos.
#155 and the other color options .... Convey: High Quality results that exceed competetors (check) We exceed expectations on every projects (check) Cool factor (check)
#163 If you squint your eyes you see the nice "S" - so if you see it from a distance it's the S then get in close and you see the salmon. Makes it interesting!