You can see my current logo on my site: http://www.salmonrunmedia.com
and a former logo (the favicon) in your browser.
I designed these about 6 months ago, and I'm already tired of them. In grad school I free-lance designed (layout and photoshop, not illustration), so I have a pretty discerning eye and I know what I like when I see it.
The fish is the obvious icon - but I've not yet come up with, or seen, a salmon that rings as "iconic" for me. The Salmon Run is a time of year when the salmon return to their birthing spot to spawn, and then die. It's this amazing process where they give their all to get up stream through the rapids and past the bears and fishermen, to create new life and then die.
I'd like to have a logo that's strong enough and simple enough so that in a few seconds people can get a feel for what kind of work we produce. I'd like something to use before the video projects we create - like the big productions you see in the movies. It has to communicate passion, strength (with a blance between the masculine and feminine), and a renewing spirit that I feel represents what we do (as media makers) and what we can do for our clients.