RUTLEDGE LAW CENTER LTD.Logo Design Contest

Logo Design Contest
Contests / RUTLEDGE LAW CENTER LTD.

RUTLEDGE LAW CENTER LTD. has selected their winning logo design.

For $350 they received 91 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
A Tradition of Excellence, A History of Success
What We Do
A real estate, business and corporate, and intellectual property law firm.
Industry
Color Preferences
maroon, dark lavender, pea green, purple blue (see firm's existing website at rutledgelawcenter.com for color spectrum and relationships)
Our Ideas & Additional Information
rutledgelawcenter.com
Themes
Luxury

Entries

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Discussion

 
Client
#2: I prefer #2 over #1 because the icon is less prominent. Name recognition and memorability are most-important for this firm. I am also thinking the firm's website address should somehow be incorporated. Designers -- Your thoughts on this?

Fyi, for information conveyance and memorability, I like the Metzger Rosta firm's logo by Lindsey that is posted on the real-time community portfolio page...
15 years ago
 
Client
#3: This look is a bit too modern for my market. Additionally, it doesn't convey enough information (tag line, URL, etc.) to create a memorable vision and distinguish our firm from the competition.
15 years ago
 
Client
#6: I like this one the best thus far. Although let's loose the stand alone "R". It seems superfluous to the otherwise-fantastic logo. I would, though, like to see you use the green from that stand alone "R" in the "R" in "Rutledge". Doable?

Also, for uniformity with existing signage etc., let's use initial caps for each word in the tag line. Ideas on incorporating the firm's website address into the logo?
15 years ago
 
Client
#8: I like this one a lot. There is no comma between "Center" and "Ltd.", though. I also am not sure I'm crazy about the acronym over the icon (even though that is indeed how the firm is referenced in-house). My initial thought is that it takes away from the gorgeous diamond, 4-panel icon. Let's see what it looks like without that RLC...
15 years ago
 
Client
#7: I like this one, although not as much as it's sister logo (i.e., #8). I'm thinking it needs more use in the text of the color palate established in the icon. Also, no acronym over your gorgeous icon and maybe a bit fancier font choice?
15 years ago
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