RollwerkLogo Design Contest

Logo Design Contest
Contests / Rollwerk

Rollwerk has selected their winning logo design.

For $375 they received 104 designs from 9 different designers from around the world.

Logo Design Brief

Client
Germany
Slogan
Baumstriezel Manufaktur
What We Do
"Rollwerk" is the name of a cafe / bakery, which is offering the so called "striezel". A "striezel" is a bun, which is rolled around a rolling pin and backed in the oven. Afterwards you have a long bun with a big whole in it. You eat it warm and sweet.
The name "Rollwerk" includes on the one hand the word "Roll" for "rolling" because the bun is rolled around the rolling pin and on the other hand includes the word "werk" which stands for factory but also explains that this is some kind of hand-made art.
Industry
Restaurant
Color Preferences
Green / turquoise: Standing for fresh and handmade "Striezel"
White: perfection, unique and noble

I like turquoise in generall as color for the cafe overall. The logo should look fresh, but at the same time unique and cosy.
Our Ideas & Additional Information
My first idea is to see on the logo a rolling pin and the pastry for the "Striezel" around.
However, I am open for other ideas as well.
As I would like to create some brand like "Starbucks" a more easy logo might be good as well.
Themes
Simple
Colorful
Classic
Secure

Entries

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Ranking
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Discussion

 
Client
I really like the idea of including a rolling pin to the logo or at least some kind or curling in the "o".
I think it is great to have the slogan "Baumstriezel Manufaktur" included.
Could you please also offer some suggestions in brown color. I think this might also work well for a cafe / bakery and I would stay more independent afterwards with the colors of the interieur.

11 years ago
 
Client
Hi all,

I love your proposals! This is really amazing work.

I still want to go for a rolling pin included in the logo as well as the slogan "Baumstriezel Manufaktur".
I also like the brown logos, but some of then feel a little bit too dark to me - maybe you could just make them more lightful by using more white color.

I do not like the combintaion of several brown colors or the combination of brown and blue.
Is there a change to create some more logos includig a rolling pin, which are a little bit clearer / stright forward. I like the kind of 60ties style but would love to see also some more logos with a rolling pin which are more modern / up-to-date.

Thank you!
11 years ago
 
Client
Thank you for all the proposals.



11 years ago
 
Client
Dear all,

we decided that we want to go for a turquoise and white only logo.

I ranked entry no. 17 on position one, as the logo is very straight forward and clear.
We like a circle as the overall logo. In addition, you can see the product "striezel" very clear and the name and the slogan is also very clear and easy. Could you please offer something like this in turquoise-white only.

The entry no. 9 ranked on position two at the moment, has the right colors and is also very clear.
However, we like a circle as the overall logo more.

Entry no. 8, now ranked on position three, has the right colors, has the circle around, but is in some way not straight forward / clear enough, as the rolling pin is not clearly visible.
However, I really like to have the slogan splitted up and put it along the circle at the top and on the botton.
Could you there please make the rolling pin more visible and delete the other elements (e.g. chocoloate, etc.).

Thank you all for your support!
Looking forward to see some great proposals within the last 24 hours. :-)

Best, Ellen



11 years ago
 
Client
Hi all,

I really like the circle and how the slogan "Baumstriezel Manufaktur" is put around at the top and on the button. Also the letters are looking modern and very clear.

Unfortunately the product is not that obvious.
This is what I like on the entries no. 17, 9 and 8. Here is a rolling pin or the "striezel" included more obviously.

Best, Ellen
11 years ago
 
Client
Dear all,

thank you so much for you entries!
We still love to go for a circle and have a rolling pin included.
In addition, it should not lookt too old-fashioned, but more modern and clear.

Best,
Ellen
11 years ago
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