Rollwerk
"Rollwerk" is the name of a cafe / bakery, which is offering the so called "striezel". A "striezel" is a bun, which is rolled around a rolling pin and backed in the oven. Afterwards you have a long bun with a big whole in it. You eat it warm and sweet.
The name "Rollwerk" includes on the one hand the word "Roll" for "rolling" because the bun is rolled around the rolling pin and on the other hand includes the word "werk" which stands for factory but also explains that this is some kind of hand-made art.