Rockhopper MediaLogo Design Contest

Logo Design Contest
Contests / Rockhopper Media

Rockhopper Media has selected their winning logo design.

For $300 they received 64 designs from 13 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We help tourism boards around the world to work with new media partners (bloggers) more effectively primarily through a product called "blogger in residence" in which we identify influential bloggers to live in a destination for a month and create content about their experiences
Industry
Travel & Hospitality
Color Preferences
We have been playing with oranges and blacks but are open to suggestions.
Our Ideas & Additional Information
Our name comes from the Rockhopper penguin. A species of penguin known for its tenacious attitude and surprising results. Rockhopper penguins live in warm weather climates, they climb surprisingly high cliffs to nest, they are fiercely territorial and loyal, they travel great distances but always return home. They have a tradepark style and sophisticated panache unseen in other penguins thanks to their yellow "hair" and proclivity to hop around. For many of these reasons, we have incorporated their name to represent our new media company.

Although our name only vaguely says what we do, our signature product is very specific. We help tourism boards identify and partner with the right bloggers and coach them on how best to find value in working with this new medium. Our stand-out product is the "blogger-in-residence" program in which we identify blogger(s) to live in a destination for a month and basically became an advocate of what makes the place so special
Themes
Simple
Colorful
Modern
Refined
Adventure

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Discussion

 
Client
I love how #7 incorporated an element of travel with the suitcase. Unfortunately the penguin looks like a bit of a hippy cause of his long hair. I know that's how rockhoppers look, but the result is a more "Backpacker" travel feel and that's not what we're about.
10 years ago
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