River St. Joe BreweryLogo Design Contest

Logo Design Contest
Contests / River St. Joe Brewery

River St. Joe Brewery has selected their winning logo design.

For $275 they received 198 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We're an agritourism destination and organic farm brewery.
Industry
Manufacturing & Wholesale
Color Preferences
Green, blue (main colors) with hints of orange, black, white, grey.
Our Ideas & Additional Information
We were thinking an abstract great blue heron. We'd also like to see some where a river image of some kind is being worked in or around the blue heron..

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Discussion

 
Client
We'd like to go very simple, classy, and elegant with the logo. It's a high quality beer. We'd like to see some with no words or the words worked into the design. Don't feel like you have to work in all the colors; they can be worked in in a subtle way. Also, it's helpful to think of it on a beer bottle or a beer glass too.
7 years ago
 
Client
One more thought: we'd like to see some that are simple and use the initials RSJ, where the "R" is the land, the "S" is the river, and the "J" is the heron. The tyopgraphy can be something elegant like easy to read cursive font.
7 years ago
 
Client
Here's a link to a couple of clever concepts http://mentalfloss.com/article/53146/11-hidden-messages-company-logo

I'll also upload a basic concept idea that relates.
7 years ago
 
Client
I just loaded a quick sketch that attempts to get at what we're thinking. Again, we're open to better ideas, but wanted to try this angle. You can see that the "r" is a bent piece of barley, the "S" is shaped like a "river" and the "J" is the blue heron. To be clear, this drawing is wrong as to the colors and shapes. We're open to different alignments, how the letters are represented, and shapes are draw exactly, but the idea of working in the r, S, and J interests us. Again though, it's not a prerequisite if someone has a better idea. Thanks so much.
7 years ago
 
Client
Thanks so much to everyone for their submissions so far. Before the blind phase ends, we'd also love to see some that are as simple as you can think that demonstrate a heron and at least one or two of these things (river, hop or barley) that are a color that best reflects gold leaf. Thanks so much.
7 years ago
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