For us, you could PLAY and be creative with 2 things in the logo: The "R" for Rights (maybe for a symbol / icon) and the "UP" with another Color. The "UP" means that with Rights'Up you upgrade your knowledge of your rights, you are the boss and you know everything with your rights, you bring your rights up...
We would like that our logo can be represented by an ICON with the logo identity that you will create (see the attachment !)
You can try "sober handwriting style" logo. Handwriting = Human & creative (for us)
(vimeo.com, octopin.com, kickstrater.com,
http://grooveshark.com/ etc.)
We love them because it's for us the right mix between sober and creative.