Rid it Right AmericaLogo Design Contest

Thanks for entering. I think the arrows are really interesting especially as seen in entry #16. The type style may not be refined enough. Would you be interested in submitting a similar design as 16 with a more sophisticated and refined type style. The painterly feel of the arrows is very nice tho'.

I'm glad you like the arrows, I was really hoping you would.

I made some new submissions with a less-aggressive font and tried some new colors.

Wow. thanks so much for all your efforts. I like what you have done here. I like the simplicity of 25 the best. I am working with a partner who may have additional thoughts tomorrow, but the interim, I am wondering if we can tighten up this logo approach a little. I feel like the logo is traveling off the page....to the left and the right. Any chance of trying to move the arrows in a little towards the center of the type? Perhaps arching them slightly more? See #23...not to such an extreme of a circle, but slightly more arched. I do love the painterly feel of your arrows and so appreciate your patience and attempts at this.

I definitely think that a more circular arrow shape looks better, thanks for the input. As long as you are willing to give me feedback I can keep working. =]

#34
Hi BensOn. I am Taylor's partner, just adding my own comments.

I like #34, especially with the three arrows in a circular motion. It gives it an 'earth like' symbol without the obvious circle. The three arrows represent (to me) the 3 things we are trying to communicate...community, recycling, enviroment.

Is there any way to give the 3 arrows a more 3Dimensional look? I'm not sure how but thought I'd see if you had any ideas.

Also, is there a different color that could be used in AMERICA. The grey is too cold and industrial to me and I'd prefer to see it warmed up if possible. Any complimentary colors that could be used?

Thanks for your participation! Excited to see if you have additional ideas.

Thanks for all the feedback, I really appreciate it.

I'm not sure if I can add too much depth to those arrows and keep them organic looking, are you looking for more color in them to give them visual depth like a shadow or are you literally wanting blocky 3d stuff?

I will try to make them stand out a little bit more in the meantime and try some more 'friendly' looking text for America

I made the 3 arrows different colors to individually represent those 3 elements they represent

(This comment references Entry #46)

Entry #53 has a more natural path flow. (I think so at least)

Hi Benson - we really appreciate all your efforts working wtih us.

We have a few comments for you:

#42 is still our favorite. We like the two arrows. We like the type face and colors.

I think we can rule out the latest submissions, just not what we are looking for #63-#66.

If we could ask, would you try something a little more whimsical, flirty and fun. You have the sense of the grass roots feel we are looking for. Most submissions are just too 'block like' or 'we've seen that' kind of feel. We want to grab people's attention and get them to take action.

Thanks and please post any questions you may have. Again, appreciate your time and efforts!!

Alright, thanks for the feedback. I was re-reading the brief and I saw you mentioned people throwing out boxes of old stuff, so that's what it is but that's not what you were looking for anyway.

You have been so patient and we sincerely appreciate it. We really do like all that you have done. Still stuck on your early works. #53 and #42. Here is one more question. Can we pull the elements together a little bit. You may have seen this in our comments to others., We are concerned as to how these logos will reduce to applications like Facebook and Twitter buttons which we will most certainly be using. As designed these two logos are large and spread out. We like them very much, but can you take a look at this issue?

So are you looking for a icon-type logo that would look good on the web as-is or something that can be put onto a button ?

I changed the arrows up a bit to make them look better when scaled down, also tightened the circle in more and brought text together more. Pretty much compacted all of it together and made the arrows thicker.

(This comment references Entry #87)

Also, are you set on the size ratio?

1:1 square? 2:1 horizontal? 1:2 vertical?

or does it not really matter

Hi again. Thanks for sticking with us through this process. First, to answer your question, we are not set on any ratio really. Tho' we are thinking about the different applications we'll need to use the logo in...color/bw and sizing....tiny for apps.

Can I ask you to try another thing? I like what's happening with the type in #97 and #91. I am wondering what it would look like without the arrows? I know, I know, we like the arrows...but something interesting is happening with the type and the leaf. The arrows may not be necessary here. You may have to adjust the type Rid It to be either larger or an initial cap after removing the arrows...but there may be something there...if you are willing. :)

Thanks a million.

Yea, sure thing.

Its not a problem at all, thanks for the feedback.

Dear Benson, Thanks so much for your additional work. We would like to work with you to develop concept #105 as we think you have something really great here. We like the square text format of this design very much.
Can we revise this direction to combine arrows of a little different nature than you have done before? We believe that arrows are an important factor in our branding, but don't want them to be too dominant to overpower the design.
Would you take a look at concept #92 and see how these arrows wrap around a square text box to contain it....they are too chalky there, but demonstrate where we want to go. Hand drawn perhaps but not chalk, not too painterly and not too corporate. I think the arrows in concept #98 are closest to what we are thinking. If we contain your typestyle direction of 105 with arrows, we may have something really great. Can we also drop America from the design? We have gone back and forth on this but feel today that we will most probably drop it from our logo design.
Another small detail is that we prefer the leaf seen in #97 coming out of the T as it breaks the line of the box a bit which creates additional interest for ones eye which is a nice thing. We like the green and blue color palette but can get to that next go-round. Thanks ever so much.

I made sure I had three arrows in this newest concept #110 I have it with blocked triangles and with lines.

Variations with placement of leaves on both letters and some other random extras like #119

I really appreciate the prompt feedback and responses!

#148 has slightly different leaf placement

I see you have bumped me down and snagged an older concept nearing the end of this contest, are there any specific reasons why you have had a change of heart? Is there anything I can adjust or change on any of my concepts that you would be happy with?

Of all the new designs I personally like #165 it gets the point across with the triangular shaped tri-arrow

if there is anything else you would like to see on other entries please do let me know.

Dear Benson,
We owe you a tremendous apology. I am so sorry that my partner and my newness to this way of judging and exploring creative is new to us and as a result you got swept up in inexperience and stupidity. We posted our comments incorrectly at the end of the contest which allowed you to miss them and loose valuable time. We tried to correct that by cutting and pasting and sending them directly to you when we realized our error, but it was too late. And, we probably did 100 other things wrongly along the way as well, including the ranking system...I have tried to rectify that now by moving your work to second.

Your work is great and we really liked it...you were fast and responsive and we so appreciated it...you made the process fun...until we screwed up that is.

We definitely struggled at the end to choose a winner. And I believe shortly we will choose one. If we could have extended it a few more days we would have but we had already exercised that option and couldn't. I am sorry we missed the opportunity to get to the end with you.

With sincere apologies, and gratitude, Taylor Tait