Rhino Camera GearLogo Design Contest

Logo Design Contest
Contests / Rhino Camera Gear

Rhino Camera Gear has selected their winning logo design.

For $375 they received 174 designs from 26 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Film without Limits
What We Do
RCG designs and sells innovative camera equipment at a non-premium price.
Industry
Media
Color Preferences
Our current logo uses black and grey as main colors with blue highlighting it. We would like to continue with these colors.
Our Ideas & Additional Information
Our current logo uses a vector image of a rhino head. We feel that the image doesn't convey a very professional feel. We are a new company and want to be taken seriously in the film industry. Therefore we are trying to re-brand. Something should be included that resembles a rhino or a horn but we would like it to be more subtle.

The brand "RED" is what we would like RCG to feel like. You can check out their site at www.red.com. They have a great tough, industrial feel to all of their gear.

Cinevate is some of our biggest competition. Their logo is simple and elegant (too elegant for our tastes but it looks very professional. We want something professional but still raw and tough) http://www.cinevate.com/blog/

We like the look of the current font used for the "Rhin" text in the logo. We would like to keep that edgy feel to some extent.
Themes
Masculine
Simple
Raw
Adventure

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Discussion

 
Client
Check out www.red.com for the look and feel we're going for. Professional, tough, and industrial. We like the look of the camera iris one of the designers used. Maybe try and put the letters RCG inside of it and off to the left of the logo.
12 years ago
 
Client
That was a great first day guys! I think we have a general direction that we want to go with. We like some sort of camera iris off to the left. We would like to see some simpler logos though. Less shading and gradients and something more that will be timeless and easy to screen print. Also, keep playing around with RCG in the iris and in the logo. Keep em coming! You guys are great!

Kyle
12 years ago
 
Client
Ok, we have received some feedback from our customers and they don't like the iris/aperture idea for the logo. We would like to see some new, out of the box ideas. Thank you for all of your hard work!
12 years ago
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