Our current logo uses a vector image of a rhino head. We feel that the image doesn't convey a very professional feel. We are a new company and want to be taken seriously in the film industry. Therefore we are trying to re-brand. Something should be included that resembles a rhino or a horn but we would like it to be more subtle.
The brand "RED" is what we would like RCG to feel like. You can check out their site at www.red.com. They have a great tough, industrial feel to all of their gear.
Cinevate is some of our biggest competition. Their logo is simple and elegant (too elegant for our tastes but it looks very professional. We want something professional but still raw and tough)
http://www.cinevate.com/blog/
We like the look of the current font used for the "Rhin" text in the logo. We would like to keep that edgy feel to some extent.