Return on Talent Investments Logo Design Contest

Return on Talent Investments has selected their winning logo design.

For $250 they received 69 designs from 12 different designers from around the world.
Contest
Logo Design Brief
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sauping
United States

Slogan

Quantify the Impact

What We Do

Helping organizations measure the financial and business impact of human resource and training interventions.

Industry

Consulting

Top Three Things to Communicate

#1 - ROI (Return on Investment)
#2 - HR and training (i.e, Talent) can be measured
#3 - HR and training when done right CAN BE impactful for a business

Our Target Audience:

Human Resources and Training Professionals

Color Preferences

I would like to see something in green

Our Ideas and Additional Information:

I like the idea of showing Return on Investment (commonly expressed as ROI) with a carrot (^) between the O and I with "talent" added above the word

Themes

Simple
Modern

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ At contest close you will need to have 3 different designers ranked in the top three positions.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


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13 years ago
sauping
United States
Thank you Nancy for posting the "tips". As a new business owner I am excited to start viewing the designs. I do plan to be out of town this weekend so I perhaps should have waited to post until Monday but I guess my enthusiam got the best of me.

Designers-please note that I will be commenting on your work-but I might be delayed until Sunday evening.

Thank you in advance!
13 years ago
sauping
United States
All,
Thank you for your work. This is so cool to see the idea coming to life.

#1 I think that the green emphasis should be on the word "talent"-What would you think about adding a lower case balck "t" in the ROI circle ie., ROtI
#2 would it be possible to see what it would look like if you moved the blue talent lettering to the top? so that the word "talent" is above the carrot?
#4 I really like the block but I feel like the letter "i" gets a little lost on the end.
#5 I really like but the logo seems to be outweighed by the lettering
13 years ago