Slogan

Our Pathway to a Sustainable Future

What We Do

The Town of Danvers, MA, USA is launching a new initiative to promote sustainable actions in the community. Our target audience is all community members that live and work here.

Here is our brand messaging.
Danvers is more than meets the eye. It’s a blend of big city options and small town comfort that provides a central hub for living, working, and shopping on the North Shore. This is where agricultural roots converge with a vibrant downtown. And it’s where challenges meet solutions.

We now face the impacts of climate change that threaten our industry, infrastructure, and way of life. We'll rise to this challenge together as we plan for a thriving, resilient community despite a changing world. Let’s renew our commitment to a Danvers that offers “something for everyone” – clean, connected energy and transportation systems, affordable and livable neighborhoods, and a diverse and sustainable economy.

The future demands that we take bold action now. Resilient Danvers is effort to map out our pathway to a sustainable future. We are kicking off Resilient Danvers with the development of a climate action playbook.

Industry

Color Preferences

blue, grey, green
Our new logo colors include:
#2859A7, #1871C5, #092F52, #162634, #FFF

Please use these colors as a starting point and then identify some complementary colors through a color palette generator.

Please also be mindful of good contrast to align with ADA compliance for color blindness.

Our Ideas and Additional Information:

The Town is currently updating its overall branding and would like to ensure that this logo is consistent and clearly aligned though not identical to the new logo. Please see attached images.

We really like the idea of an image on the left and then a vertical line to separate and then Resilient Danvers: Our Pathway to a Sustainable Future