RelishLogo Design Contest

Logo Design Contest
Contests / Relish

Relish has selected their winning logo design.

For $550 they received 506 designs from 78 different designers from around the world.

Logo Design Brief

Client
United Kingdom
Slogan
Fresh Thinking
What We Do
We provide consumer insights and actionable results to help develop brands
Industry
Media
Color Preferences
We want a white background. We feel 3 or 4 colours would be nice, but if you think 2 colours will work best with your logo design please go for it.
Our Ideas & Additional Information
Relish is more about the verb - to relish (i.e. to greatly enjoy), rather than the red stuff you put on burgers! We DON'T want logos that incorporate images of jars, tomatoes etc.

We want to give an impression of a boutique company, rather than a huge faceless multi-national.

We're not about numbers - we're about people and communication. We're not the guys that hassle you in the street with a clipboard and 20 questions...!

We're bright and dynamic, but we take our work seriously. Our job is to go beyond 'insight' and give our clients information they can action.
Themes
Colorful
Luxury
Modern
Adventure

Entries

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Ranking
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Discussion

 
Client
Thanks to all who have contributed so far - I'm excited about where this is going.

I've edited the brief slightly in terms of our stylistic requirements. I hope this helps you guys come up with some fantastic ideas.
13 years ago
 
Client
Thanks to all who have contributed so far - I'm excited about where this is going.

I've edited the brief slightly in terms of our stylistic requirements. I hope this helps you guys come up with some fantastic ideas.
13 years ago
 
Client
We've decided we like having "Fresh Thinking" under the Relish logo. However, we want this to be subtle (e.g. entry # 17).
13 years ago
 
Client
I'm going to show the current entries to my boss later today, so the ranking could shift somewhat - watch this space!!
13 years ago
 
Client
I'm finding it very difficult to rank the entries as I'm so pleased with so many of them! More and more I'm getting interested in some with a symbol - e.g. # 49 & # 52.
13 years ago
 
Client
Thanks for all the great work guys. It's the 'boss' speaking now. Can you also consider a symbol as well, we need to think ahead to how this logo will work on business cards and also Powerpoint presentations etc, and sometimes a symbol can be an interesting point of difference and 'shorthand' for our full logo. e.g. #87, #12, #39 (though none of these is quite right, they are 'getting there'. We'd also like to consider some non-script options, just as a point of contrast as some people do prefer the more sans serif approach and we'd like to see how the logo could look when more like #78 or #50 or #52 in terms of font used. We've gone down a retro / script route quite strongly, and we's also like something more clean, crisp and contemporary in the mix.
13 years ago
 
Client
There are some create logos here - I could pick about 50 of the ones we have so far and be happy. However, we're still looking for 'the one'...

Don;t be afraid to try something different. So long as it's bright, clear and not too seriosu we'll consider it.

Thanks!!
13 years ago
 
Client
Hello everyone again. (boss again here). I've had a bit of a sort out of logos we would be very unlikely to use and have thus reduced the ranked ones down as we have had such a great response and some really fantastic entries. I am really leaning to crisp, simple, sans serif modern font (rather than flowery, flowing font) but we could still be wow'ed as Rich says above. Hope this general explanation explains why some previously ranked entries now appear in the the 'thanks but no thanks' box. Thanks again to everyone for the continued hard work on this logo.
13 years ago
 
Client
Apologies for the confusion. We're currently having a debate within our company about how the logo should look. We will be re-ranking this morning.
13 years ago
 
Client
When the contest ends we will have a meeting to decide the final ranking. We will probably decide and finalise the competition on Friday 16th July.

Thanks
13 years ago
 
Logo Designer
Good luck ch...well run contest for keeping us on our toes!
13 years ago
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