Reforma Sthlm Logo Design Contest

Reforma Sthlm has selected their winning logo design.

For $350 they received 223 designs from 36 different designers from around the world.
Contest
Logo Design Brief
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kristinaswe
Sweden

What We Do

Webshop for furniture and home decoration

Industry

Home & Garden

Top Three Things to Communicate

#1 - Mix of modern, vintage and industrial
#2 - Rawness
#3 - minimalism and stylistically pureness

Our Target Audience:

Urban men/women in the age 20-45, medium to high income, more singles/"dinks" than families, individualists, working in commercial industries like media/advertising/music/design/clothes.

Color Preferences

I would like to see: Black, white, grey as the basic colors and perhaps some other color that comlements the basic color such as turqoiuse, brown, orange etc. I dont want to see a mix of many bright and "colorful" colors such as yellow,red,green,blue,orange.

Our Ideas and Additional Information:

"Reforma" is the main name and "Sthlm" is a additional word in order to mention the origin of the brand (Stockholm Sweden). Therefore I'd like Reforma to take up most of the focus/space in the logotype.

Themes

Simple
Gray
Modern
Elegant
Secure
Quiet
Serious
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

chupacabra
Croatia
Hi! Here are some hints for getting the most out of your contest as it progresses:

-- Rank designs daily -- this will encourage participation.
-- Rank and re-rank a variety of designs to get a variety of new entries.
-- Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
-- Ranking designs daily will also keep your contest from getting cluttered.
-- The more feedback you provide, the better results you are going to see.
-- Designers are not offended by "Not Interested"
-- Over-use of "Not Interested" discourages participation.
-- Ranking is a non-monetary means of showing appreciation for designers hard work.
-- Designers earn points for designs ranked in the top 10. We like to earn points.

* NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
https://logotournament.com/forum/contest_holder_discussion
12 years ago
kristinaswe
Sweden
#5: It is still too !"playful" with both the "e" and rounded "M". I'd ike it to be more distinctive.
12 years ago
kristinaswe
Sweden
See the follwing links to get a better idea of what logotype styles I prefer:

http://www.logogala.com/gallery/details/koala/
http://www.logogala.com/gallery/details/catalyst/
http://www.logogala.com/gallery/details/franck-juillot/

I will add more links in a while..
12 years ago