RECON Logo Design Contest

RECON has selected their winning logo design.

For $250 they received 268 designs from 60 different designers from around the world.
Contest
Logo Design Brief
Hide
ballen
United States

Slogan

Contracting Better Solutions

What We Do

New construction and maintenance for industrial process facilities.

Industry

Construction

Top Three Things to Communicate

#1 - We have new ideas for old problems
#2 - We are both modern/forward-thinking and old-fashioned
#3 - We are an honest and trust-worthy company

Our Target Audience:

Mostly middle-aged, blue-collar males from an industrial/construction background.

Color Preferences

We would like to keep the colors to a metallic, true blue and varying shades of black and grey.

Our Ideas and Additional Information:

We are open to almost all ideas. Our company name should be prominent and spelled out. It should look best on a flat white background. We would like to see the tagline in the logo, but in such a way that if we want to have a version of the logo without it, it can be removed easily.

Themes

Masculine
Quiet
Necessity
Economical
Serious
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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10th
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1 2 3 4 5 6

Discussion

Discussion

ballen
United States
We would like to see some sort of graphic element, and not just text.
13 years ago
ballen
United States
#5 is more in-line with what we are looking for. We like seeing the blue in the RECON text. #7 is a nice design too, however, we don't do residential, so the home shape doesn't really fit. We do work in industrial plants (oil refineries, cement plants); so the same idea, but with a different enlosure would probably be something we would like. #8 is a little too busy. We are looking for something more refined. The "sketched" text look is a good idea though; we would like to see a slightly irregular font used in the RECON lettering.
13 years ago
ballen
United States
To help everyone dial in the blue color. Somewhere between the blues in #10 and #5 is where we are hoping to land.
13 years ago
ballen
United States
Thanks to everyone so far, we really are liking what we are seeing. Don't know why I didn't think of this before...visit our website at www.recon-inc.com to get more of a feel of what we are looking for. We are hoping the new logo will fit nicely on our main page. You might also find some ideas in the header pictures we have posted through out our web pages.
13 years ago
ballen
United States
We are a little worried that #32 and #21 look very similar; especially because we like different aspects of each. Also, we like some of the more abstract graphics being used.
13 years ago
ballen
United States
Just so everyone knows, we are not tied to the "gear" icon/graphic. You will notice that 2 of the top 3 incorporate different shapes.
13 years ago
ballen
United States
We have extended the contest an extra week to make a final decision among the top 12 logos and enter in to a final revision period with our final choice. We simply received many more worthy designs than we had thought we would and need a day or two to make a final decision. We greatly appreciate those that took time to submit their ideas.

No new logos are necessary at this time.
13 years ago