Our Target Audience:
Realgravity's target audience is the web publishers who will download our video players and other technologies for use on their websites. This is a "B2B" company and logo, but our customers are very sensitive to design. The decision maker will often be a web designer or blogger or other web content producer. Our logo must convey reliability and technical sophistication to people who care deeply about what they put in or on their websites. We intend to put a "powered by" type bug/logo on our distributed flash video players, and so it is imperative that the logo be clean enough, cool enough, and generic enough at small size to be acceptable as a visible bug on almost any website in any content category. It must also appeal to the sensibilities of advertisers and ad agency people. The young, urban, jaded sales, marketing, and business development executives who have seen a million logos, and who we must partner with. Cliche and/or cheesy logo treatments will be sniffed out an rejected immediately.
Our Ideas and Additional Information:
We like the rubicon Project logo as a good example of a simple, sophisticated wordmark, (http://www.rubiconproject.com). We also like the letter form version of the LinkedIn logo, which they use as a bug on the web, (http://www.linkedin.com). We also like all of the "bug" versions of sharing technologies like stumbleupon, digg, facebook, etc... We may need a two-version logo: Something that is spelled out entirely where space is available, but is reduced to something like "RG" where we have to use a bug in small form...or perhaps "RG" in big letters, with "realgravity" spelled out below?