We like the rubicon Project logo as a good example of a simple, sophisticated wordmark, (
http://www.rubiconproject.com). We also like the letter form version of the LinkedIn logo, which they use as a bug on the web, (
http://www.linkedin.com). We also like all of the "bug" versions of sharing technologies like stumbleupon, digg, facebook, etc... We may need a two-version logo: Something that is spelled out entirely where space is available, but is reduced to something like "RG" where we have to use a bug in small form...or perhaps "RG" in big letters, with "realgravity" spelled out below?