Realgravity Logo Design Contest

Realgravity has selected their winning logo design.

For $300 they received 267 designs from 52 different designers from around the world.
Contest
Logo Design Brief Hide
dlmcdonough
United States

What We Do

Realgravity develops video player and video advertising technologies for web publishers.

Industry

Internet

Top Three Things to Communicate

#1 - makes money
#2 - smart technology
#3 - easy to use

Our Target Audience:

Realgravity's target audience is the web publishers who will download our video players and other technologies for use on their websites. This is a "B2B" company and logo, but our customers are very sensitive to design. The decision maker will often be a web designer or blogger or other web content producer. Our logo must convey reliability and technical sophistication to people who care deeply about what they put in or on their websites. We intend to put a "powered by" type bug/logo on our distributed flash video players, and so it is imperative that the logo be clean enough, cool enough, and generic enough at small size to be acceptable as a visible bug on almost any website in any content category. It must also appeal to the sensibilities of advertisers and ad agency people. The young, urban, jaded sales, marketing, and business development executives who have seen a million logos, and who we must partner with. Cliche and/or cheesy logo treatments will be sniffed out an rejected immediately.

Color Preferences

red or blue with black or white...open to other suggestions though.

Our Ideas and Additional Information:

We like the rubicon Project logo as a good example of a simple, sophisticated wordmark, (http://www.rubiconproject.com). We also like the letter form version of the LinkedIn logo, which they use as a bug on the web, (http://www.linkedin.com). We also like all of the "bug" versions of sharing technologies like stumbleupon, digg, facebook, etc... We may need a two-version logo: Something that is spelled out entirely where space is available, but is reduced to something like "RG" where we have to use a bug in small form...or perhaps "RG" in big letters, with "realgravity" spelled out below?

Themes

Simple
Subtle
Quiet
Modern
Necessity
Refined
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web

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