Ray Martin Company of Omaha Logo Design Contest

Ray Martin Company of Omaha has selected their winning logo design.

For $325 they received 219 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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craymer
United States

What We Do

Ray Martin Company of Omaha is a Mechanical Contractor. We specialize in Heating, Ventilation & Air Conditioning (HVAC) as well as Plumbing.

Industry

Construction

Top Three Things to Communicate

#1 - Profesionalism - We would like the "Fortune 100" look as opposed to the "small business" look
#2 - Evolution - We would like to see the "evolution" of our existing logo into a new generation
#3 - Obvious - We would like a logo that is very clear the second you see it

Our Target Audience:

Building Owner: Facilities Management Department, males, 30's to 50's, 4 to 6 year college education in engineering, finance, etc.
Building Owner: Facilities Maintenance Department, males, 20's to 50's, 2 year vocational training in hvac, electronics, etc.
General Contractor / Construction Manager: males, 20's to 50's, 4 year college education in construction management, engineering, etc.

Color Preferences

Red is considered our company color. Our hard hats, service vans, etc. are all red. We typically use black and white as complimentary colors. So it is important that this logo or a version of this logo would look good on red.

Our Ideas and Additional Information:

http://mca-omaha.org/index.php?option=com_sobi2&sobi2Task=sobi2Details&catid=2&sobi2Id=22&Itemid=35

Our logo is an R and M in vertical orientation. It is actually supposed to be 30 / 60 / 90 triangles like engineers used to use to design back in the pencil and paper days.

We would like to see Ray Martin Company and Mechanical Contractor with the Letterform Mark. However, we want to use the Letterform Mark by itself and have people know exactly who it is.

Themes

Masculine
Serious
Refined
Colorful
Expensive
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

craymer
United States
1, 2, & 3 are defintely evolution as opposed to revolution, and I like that. I just don't know that it is a "current" interpretation of the evolution.of our logo. It still looks like it was designed in the 80's perhaps. The "Ray Martin Company" font is too simple as well. The fonts used in the DM Power Construction contest are professional looking.
13 years ago
Erik
United States
Sorry I keep submitting and removing entries. The color red is compressed horribly by this site and I was just trying to get around that limitation. Apparently I can't show what my design will look like on a red background.
13 years ago
craymer
United States
Example #9: I wanted to show everyone our old logo so they could get a feel for it. But I would like to look at both horizontal and vertical orientations. I would also like to shy away from geometric lettering like we have today. Like example #9, you have to look too hard to see that it is an R and an M.
13 years ago
craymer
United States
The letters in the lettermark have to legible at first sight. That is what is attractive about #23, #27 and #44. I would also like everyone to look at the font used in the following contest as it looks very professional. A lot of the fonts being used are way to big and bulky if that makes any sense.

(http://logotournament.com/contests/dm_power_construction/by/entz)

I think we are leaning more towards having the lettermark on the left with Ray Martin Company and Mechanical Contractors to the right of the lettermark. "Of Omaha" is purely optional from a logo perspective as it is there for legal reasons only.



13 years ago
craymer
United States
Out of curiosity, what would your lettermark look like horizontal? Intriguing...
13 years ago