Rapier Rod Company Logo Design Contest

Rapier Rod Company has selected their winning logo design.

For $250 they received 128 designs from 28 different designers from around the world.
Contest
Logo Design Brief
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gator232
United States

What We Do

Designs and builds high end purpose built fishing rods.

Industry

Sport

Top Three Things to Communicate

#1 - Highend purpose built rods at affordable prices.
#2 - Quality components
#3 - High tech materials

Our Target Audience:

Fishing obsessed individuals that buy the best tools for the specific type of fishing that they do. Mostly male, successful, did I mention obsessive? Outdoorsman.

Color Preferences

Red, Green or Blue but must be able to be translated to a reverse monochrome logo for fishing rod decals.

Our Ideas and Additional Information:

http://www.castawayrods.com/home/
http://oceantackle.net/
http://www.lepoissonbanane.com/
http://www.gloomis.com/
http://www.cortlandline.com/
http://www.ocean-revolution.com/
http://www.tarponwear.com/

Would not mind a fish icon but would like it to be non recognizable species specific if possible.

Themes

Masculine
Simple
Colorful
Necessity
Modern
Refined
Sporty
Adventure
Bright
Expensive
Serious
Exotic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Discussion

Discussion

gator232
United States
#2 : I like the geometry. Will look good on a fishing rod which requires a more horizontally oriented logo. Keep 'em coming!
14 years ago
gator232
United States
#1 Like the little icon but a bit fine when reduced to a size that can be seen on a fishing rod decal. Like the brush style script but this version is a bit too classical/formal. Thank-you!
14 years ago
gator232
United States
It's amazing that you guys can come up with this in a couple of hours! Keep 'em coming!
14 years ago
gator232
United States
Thanks all!
I like the designs so far but would like them to be much more 'aggressive'? Most of our rods are designed for aggressive species of fish so maybe incorporate something like this?

http://www.guideshop.com/shops/img/boatdecals.jpg

Think big supreme top predators, toothy, aggressive, wild. A rapier is also a slim and pointed precision weapon, fast and nimble, designed to kill quickly. Or see this site to get an idea of the markets we are targeting:

http://www.lepoissonbanane.com/

I will add more links and references as I find them.
14 years ago
gator232
United States
Also would like a more modern look, suggesting maybe a font change for the name..less formal. Did I mention aggressive? :)
14 years ago
Baco
United States
Are you a sword company or a rod company??? A bit confused!
14 years ago
gator232
United States
A rod company..the analogy is that our rods are like rapiers. Fast accurate and deadly precision tools.
14 years ago
gator232
United States
#23 Yes! This is going in the right direction!
14 years ago
gator232
United States
#28 is EXCELLENT!

Except that the teeth of the fish look like whiskers? :) Anyway to extend the nose of the fish a bit more out and down, and curve the mouth of the fish slightly inwards instead of outwards while keeping the teeth and not ruin the look? I really like the addition of extending the tail of the 'R' that way. It looks like it could be the lower jaw of the fish. THANK-YOU for your efforts.
14 years ago
gator232
United States
We like tagg3r's designs. The iconic fish and the font choice works well with the cutting edge designs of our products. The icon is generic enough that it will work with all the different target species that we build rods for. Also with minor adjustments the design also lends itself to many different applications like caps, product hangtags, apparel and decals on the rods.

We also like Vypa's #55 but the fish icon somehow seems a bit 'whimsical'? Not sure if that is the right word. :) The rest of the design works for us but not the fish icon.

Thank-you all for the contributions so far. You all have worked hard and we really do appreciate all your efforts.
14 years ago
gator232
United States
We like tagg3r's designs. The iconic fish and the font choice works well with the cutting edge designs of our products. The icon is generic enough that it will work with all the different target species that we build rods for. Also with minor adjustments the design also lends itself to many different applications like caps, product hangtags, apparel and decals on the rods.

We also like Vypa's #55 but the fish icon somehow seems a bit 'whimsical'? Not sure if that is the right word. :) The rest of the design works for us but not the fish icon.

Thank-you all for the contributions so far. You all have worked hard and we really do appreciate all your efforts.
14 years ago
gator232
United States
Please look at the logo for pelagicgear.com. Notice it has a unique font type for the name and the logo is just a P with a fish icon. Both are used for all their products and it works well for them.

We think this is the direction we would like to go. We would consider very favorably an logo like that and would consider a unique font being the primary identifier and the fish icon as a supplementary item that would change depending on the target market that we introduce the product in.

Example:
Rapier with an icon of a tuna for our tuna rod series
Rapier with an icon of a striped bass for the rods for that species etc..

Hope it is not too late for you guys to come up with something like that.

Thanks again all!
14 years ago
ulahts
Romania
That font is called Ethnocentric and is one of the worst fonts ever! :)
14 years ago
ulahts
Romania
LutFi, that is not your logo!
14 years ago
ulahts
Romania
Yella, that's a horrible trace or a clipart.
Please be more original.
14 years ago
gator232
United States
#93..this is a great direction. Aggressive name font. Lot's of sharp points and contrasts. Thank-you.
14 years ago
branding
Germany
#61 is really cool, i think.
14 years ago
Yella
United Kingdom
ulahts,
i'm sorry you don't like my design, but there is no need for negative feedback like that! It is all my own design, and in no way a "horrible trace" or someone elses clip art!

Thank you very much!
14 years ago
Yella
United Kingdom
#100 tagg3r, I love your fish logo. Your work is top notch!
14 years ago
gator232
United States
#100 tagg3r, ditto on the fish logo. Like that much better than the one in #61. Not too fond of the font because it is a bit hard to read.

#93 Yella's font is my favorite at this time.
14 years ago
2B Pencil
Canada
#82 is very cool!
14 years ago